FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Best Fitness Website Tips from a Copywriter
Your website will be the first experience many prospective members have with your fitness business. It must make a good impression, as this can be a make or break for them coming in to check out a class.
Zen Planner Releases Positive Balance, Time Clock, Real-Time Check-In and More
We are proud to introduce several new features that will have a lasting impact on your business and assist both your members and staff members to focus on their goals rather than logistics.
Five Reasons You Should Make the Switch to Zen Planner
Every day we help fitness business owners smoothly transition from their current member management software provider to Zen Planner. If you’ve thought about making the switch, there are some important questions you should think about first.
Increase Your Gym’s Monthly Profit with ACH
Looking for ways to bring in more revenue each month? Moving your members from credit card to ACH payments is one of the easiest and most lucrative ways to impact your bottom line.
Zen Planner Releases 2016 Boutique Fitness Studio Benchmark Report
We developed a survey featuring financial, emotional and operational questions and received over 200 responses from boutique fitness studio owners all around the world. After digging into the data, our team was able to create our 2016 Boutique Fitness Benchmark Report, which boasts the most detailed financial performance data available in the boutique fitness industry.
Meet Our Director of Talent and Culture
For the next installment in our “Meet Our…” series, I’d like to introduce you to Zen Planner’s Director of Talent and Culture. We learned so much about Casey, the “Zen Planner Mom”, conducting this interview.
Customer Spotlight: CrossFit Somerville’s Urban Agriculture Project
CrossFit Somerville’s Urban Agriculture Project consists of honeybees (who live in hives on the roof of the box), organic vegetable gardens and a chicken coop. The project is run by his members who volunteer their time and in exchange get a share of what they produce.
Sphinx CrossFit Website Redesign Story
Our new website from Zen Planner saved our business,” says Conrad. “A few months ago, I was nervous we wouldn’t make it to summer. Since we launched the new website, we’ve seen a huge spike in calls and emails from prospective members. Now, I am certain we’ll be making money by summer."
Adding Value: Tips to Implement Fitness Seminars, Specialty Classes and Community Events
By now you’ve realized that it takes time to put on a seminar, specialty class or community event. If you want to have a successful event, you must plan ahead of time. Here are some strategies we use when planning for a successful event.
Conversion Optimization 101 for Fitness Sites
Your fitness business needs a website in order to get discovered by individuals performing Google searches in your area. Do you have the necessary items to convert these prospects into potential members?
How to Setup Google Analytics Goal Tracking for Zen Planner Embeds
Knowing how well your website is driving traffic and converting leads, members and purchases is important for business health. This guide will help you understand how to track several of your customers’ actions through Google Analytics in Member Connect and on your website with iFrame embeds.
The Secret Behind Building a Genuine Culture
The terms “culture” and “engagement” are buzzwords that get tossed around a lot these days when talking about what makes a good workplace. Entrepreneur Magazine recently recognized Zen Planner as the 12th Best Company Culture in the medium-sized businesses category, which is a huge recognition for an unassuming office located in the ‘burbs above a sandwich shop.
Why We Ditched the Whiteboard After Four Years
While we loved the physical whiteboard and believed it offered several benefits, we ultimately felt like we could provide more value to our members by switching to an automated version. If you are thinking about making the switch in your box, here is the thought process we followed that ultimately convinced us to change, and might even convince you to do the same.
Adding Value: Tips to Implement Seminars, Specialty Classes and Community Events Part 2
Part 2: Who gets paid, how much and what [...]
3 Vital Coach Metrics You Should Track to Grow Your Gym
The focus of this article is how to measure the effectiveness of your coaching service(s). Here are the three most important coach metrics that will directly benefit the short and long-term growth of your business.
How to Build a Winning Team
The difference between success and failure for many small businesses within the first five years is often dependent upon the support of a strong team.
Success Tip: Charge the Right Price at Your School
Why does one seemingly identical martial arts school fail while the other thrives? The variables are innumerable – industry trends, state of the economy, star power in the sport etc. - yet it’s a question every emerging and established school owner must ask themselves.
Start Selling Retail on Your Phone or Tablet with the Staff App
With your fully configured Zen Planner retail store, it’s easy to sell items on multiple platforms – in studio, in the Kiosk Mode, and now, on the Zen Planner Staff App. Through the Staff App, you can sell retail to member, staff, prospects and even guests!
Adding Value: Tips to Implement Seminars, Specialty Classes and Community Events Part 1
So you want to provide more for your members, your brand and ultimately, your bank account? Seminars, specialty classes and community events are great ways to accomplish this.
Why You Don’t Have to be Tech-Savvy to Use Software
Many people tend to put themselves into this box of not being “tech-savvy,” but the great thing is that you don’t have to be a software developer, have a degree in computer science or even have a ton of experience with technology to make software work for you!
Guidelines for Running Groupon and LivingSocial Deals at Your Yoga Studio
Groupon and LivingSocial can work well to bring in a fresh batch of new students, and in some cases, these programs have saved underperforming studios. But if Groupon and LivingSocial promotions aren’t handled well, they can devalue classes and create conflict and dissatisfaction within your loyal student base.
Zen Planner Releases 2016 Martial Arts Benchmark Report
In this free report, you’ll find the five key things thriving schools are doing to run financially stable businesses.
The Importance of Visualization in Sports Performance
Helping your members visualize success can help ensure they’ll stay at your business for the long run.
Operational Excellence Part 6: The Importance of Accurate Reporting
Earlier in this series, we explored topics like diversifying your revenue and making sure you’re saving time with automations. Today we talk about why accurate reporting is critical for the long-term success of your box.
Does Your Fitness Website Need an SSL?
As a small business owner, an SSL on your site makes your business appear more credible while also offering a level of protection and security to your clients.
