For the past five or so years I’ve been working as an internet marketing specialist. I’ve been in this game so long that I commonly forget that much of the terminology and acronyms I use on a daily basis sound like another language to most people. A great example of this is when I started doing pay-per-click advertising and my mom was telling her friends that I had some sort crazy marketing job that involved something called “paper click.”

I recently arrived home surprised to discover that a phone book had been dropped off on my front porch. “They still make these things?” I asked myself as I proceeded to walk the outdated bundle of paper straight to my recycling bin. While I still search for local business information on nearly a daily basis, a phone book is certainly not the place I go to do so.

To create a successful social media marketing plan, a strong strategy is key. See what you need to take into consideration before creating a social program.