General Fitness

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Grow Your Instagram Following with 5 Winning Strategies from Tara LaFerrara

Growing your Instagram account can be a huge boost to your business. Check out these 5 winning strategies from Tara LaFerrara on how to grow your following.

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Zen Planner’s Benchmark Report Retrospective: Key Findings

We conducted four fitness industry benchmark report surveys this year. Each of these surveys are addressed to a separate fitness industry vertical, Boutique Fitness, Martial Arts, Affiliate Gyms, and Yoga. In addition to the key insights learned for each specific vertical, we also found some commonalities that spanned across all business types in the fitness industry. Check out the videos and read on to learn more.

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Boutique Fitness Benchmark Report Retrospective: Key Findings

We surveyed hundreds of gym owners across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the boutique fitness industry.

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4 Tools to Kickstart Your Blog

Blogging is uber important for fitness businesses, particularly when it comes to local SEO. We've outlined four resources that will help you kickstart your blog and start brining in more prospects. Check it out!

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Helpful Tips for Marketing Your Gym to Millennials

It’s important to acknowledge that not everyone walking into your gym values the same thing. Start by taking a look at your millennial member base and identifying the top three reasons they decided to join your gym.

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Fitness Networking 101: How to Get Out and Grow Your Gym, Studio or School

The benefits of fitness networking are innumerable, from generating awareness of your business to positioning yourself as a thought leader to sharing knowledge.

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6 Things to Know Before Starting a Boot Camp

The arrival of warm weather presents a great opportunity to start thinking about hosting an outdoor boot camp this spring and summer. Before starting your own boot camp, there are six key things you need to take into consideration.

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The Importance of Visualization in Sports Performance

Helping your members visualize success can help ensure they’ll stay at your business for the long run.

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Creating a Fitness Challenge for Your Studio

Fitness challenges are one of the very best ways to help your members kick start their fitness regime and see impressive results fast. While it may seem daunting to pull together a challenge for your studio, it’s not. Check out this step-by-step list of things you need to do.

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8 Ways to Start Increasing Revenue at Your Gym This Month

Keeping your members isn’t the only way to grow your overall revenue. Getting your members to buy more in products and services also increases your gym’s revenue and grows your business.

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