It’s important to acknowledge that not everyone walking into your gym values the same thing. Start by taking a look at your millennial member base and identifying the top three reasons they decided to join your gym.
The benefits of fitness networking are innumerable, from generating awareness of your business to positioning yourself as a thought leader to sharing knowledge.
The arrival of warm weather presents a great opportunity to start thinking about hosting an outdoor boot camp this spring and summer. Before starting your own boot camp, there are six key things you need to take into consideration.
Fitness challenges are one of the very best ways to help your members kick start their fitness regime and see impressive results fast. While it may seem daunting to pull together a challenge for your studio, it’s not. Check out this step-by-step list of things you need to do.
Keeping your members isn’t the only way to grow your overall revenue. Getting your members to buy more in products and services also increases your gym’s revenue and grows your business.
from portable options like compression and cold therapy sleeves to whole body cryotherapy tanks, we see more and more tools and therapies to help athletes recover faster and better. Don’t worry if the price point for these technologies is beyond what a small gym owner can manage. You’re going to have access to mobile recovery suppliers, like Genesis Mobile Performance and Recovery Systems. These recovery professionals will bring the best technologies out to your gym, and you’ll also be able to find them at all the large sporting and fitness events this year.
Our VP of Marketing, Michelle Burrows, looks back on several of the popular fitness trends that she has participated in throughout her life.