General Fitness

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The Importance of Visualization in Sports Performance

Helping your members visualize success can help ensure they’ll stay at your business for the long run.

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Creating a Fitness Challenge for Your Studio

Fitness challenges are one of the very best ways to help your members kick start their fitness regime and see impressive results fast. While it may seem daunting to pull together a challenge for your studio, it’s not. Check out this step-by-step list of things you need to do.

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8 Ways to Start Increasing Revenue at Your Gym This Month

Keeping your members isn’t the only way to grow your overall revenue. Getting your members to buy more in products and services also increases your gym’s revenue and grows your business.

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6 Things to Know Before Starting a Boot Camp

The arrival of warm weather presents a great opportunity to start thinking about hosting an outdoor boot camp this spring and summer. Before starting your own boot camp, there are six key things you need to take into consideration.

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2016 Fitness Trends Report

from portable options like compression and cold therapy sleeves to whole body cryotherapy tanks, we see more and more tools and therapies to help athletes recover faster and better. Don’t worry if the price point for these technologies is beyond what a small gym owner can manage. You’re going to have access to mobile recovery suppliers, like Genesis Mobile Performance and Recovery Systems. These recovery professionals will bring the best technologies out to your gym, and you’ll also be able to find them at all the large sporting and fitness events this year.

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Trends in Fitness – Jazzercise, Aerobics, CrossFit® and Others

Our VP of Marketing, Michelle Burrows, looks back on several of the popular fitness trends that she has participated in throughout her life.

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