In this guest post Craig Patterson from the MadLab Group details a strategy that he uses to help grow affiliates across the globe. Read on for some tips on sales strategy and how to become a better ambassador in your fitness community.
In our latest benchmark report we surveyed hundreds of affiliate gyms across the country to find out what separates the highest performing boxes from those that are struggling. After analyzing the data, we found a few key insights that could help any affiliate improve their business.
With all of the expenses gyms already incur, investing in continued education for your coaches may seem like a luxury rather than a business necessity. It’s easy to focus your attention on expenses like marketing, purchasing equipment, hosting events, offering more classes and other factors that clearly contribute to the bottom line of your gym.
CrossFit Krypton has found success using Zen Planner's software to manage their affiliate gym. Check out this video that shows how they've used Zen Planner to grow their box and engage their community.
Running an Affiliate Gym can be difficult. In our latest Affiliate Gym Benchmark Report, we've uncovered a few of the things that the most successful boxes do in order to differentiate themselves from the pack. Check out our top three takeaways!
The CrossFit Games might be ‘the most wonderful time of the year’ for those who do CrossFit®, own an affiliate or have friends who do CrossFit®. Even if you don’t know anything about CrossFit®, the Games are still fun to watch.
The least exciting aspect of running a box is the financial management part. If you wanted to be an accountant, you’d be sitting at a desk wearing a suit and tie. But you don’t, and we can help. We talked to some financial management experts and came up with these tips to help you manage your future box’s finances as smoothly as you do those double unders.
Let your opening and closing procedures be a starting point for systematizing and documenting your operations. With documented opening and closing steps, your team will know what needs to happen each day, and you’ll know things are going to be done right.
I’m originally from Boston (I know, it isn’t that hard to figure out with my “wicked smaht” reference). I was at HubSpot’s conference, Inbound, a few weeks ago and one of the buttons they had floating around was “Wicked Smaht.” When I left I did feel pretty darn intelligent about all things marketing, but the conference also made me pretty attuned to noticing when a business is doing all the right things.
Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies.
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