Business

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How to Celebrate Halloween at Your Fitness Business

Get creative and spooky this October by hosting Halloween themed workouts and events at your gym, box or school.

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Cyber Security Month: 5 Tips to Keep Your Fitness Business Data Safe

October is cyber-security month. An increasing threat for businesses of all types, it's important to know what you can do to protect you, your business and your members. It's a dry topic so we've spiced it up with some great memes!

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Zen Planner’s Benchmark Report Retrospective: Key Findings

We conducted four fitness industry benchmark report surveys this year. Each of these surveys are addressed to a separate fitness industry vertical, Boutique Fitness, Martial Arts, Affiliate Gyms, and Yoga. In addition to the key insights learned for each specific vertical, we also found some commonalities that spanned across all business types in the fitness industry. Check out the videos and read on to learn more.

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Why Entrepreneurial Budgeting is Vital for Fitness Business Owners

Budgets are the only way to make sure that your money is being used properly and to get control of your spending. If you don’t have a detailed budget, you are doing yourself, and those who depend on you, a disservice. A budget can drastically change the projection of your entire life and here are a few reasons how.

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Six Podcasts Every Fitness Entrepreneur Should Listen To

Owning a Yoga Studio is a dream come true for many yoga teachers and practitioners. However, if you don't keep an eye on a few essential parts of your business, that dream can soon turn into a nightmare. Read our Top 3 Tips for Owning a Yoga Studio.

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Increase Members at Your Fitness Business with a Referral Program

Most fitness businesses experience a 20% turnover in members each year. Get actionable tips for creating a successful referral program to combat this churn!

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Five Key Financial Tips for Opening a Gym

As Controller of Zen Planner, I understand the need for sound finances in running any business. But I also recognize that not everyone enjoys spending their time examining balance sheets and bank statements. For that reason, I’ve complied a few tips that will help you plan for success when opening your fitness business. Hopefully, these tips will free up some time for you and allow you to focus on doing what you love, which is changing lives through fitness.

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Spring Cleaning Part 3: Gym Vision and Goals

Don’t forget to step back and revisit your gym’s vision and goals every year. Learn key questions to ask yourself to help your gym grow and retain members.

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Spring Cleaning Part 2: Gym Marketing & Finance Tips

Spruce up your fitness business this spring! Try these gym marketing and finance tips to improve your membership base and cash flow.

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Spring Cleaning Part 1: Gym Membership Retention

The first day of spring has come and gone, but that doesn't mean it’s too late to do some sprucing up around your business. So, with that spirit in mind, let’s explore how to freshen up your gym membership retention strategy in the coming months.

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