RESOURCES FOR FITNESS BUSINESS SUCCESS

Here to Help You, Help Yourself

Because we’re passionate about your business, we’re dedicated to amazing customer service, too. Let us act as your personal gym consultant, offering what you need to make your gym, studio or school run better, and we’ll do our best to deliver.

Watch Overview

EBOOKS

yoga studio success

2017 Yoga Studio Benchmark Report

Zen Planner surveyed 200+ studios around the world to create the yoga industry's most detailed financial performance data.

Download

successful boutique fitness studios

2016 Boutique Fitness Benchmark Report

Zen Planner surveyed 200+ studios around the world to create the boutique fitness industry's most detailed financial performance data.

Download

martial arts benchmark report

2016 Martial Arts Benchmark Report

Zen Planner surveyed 300+ schools around the world to create the martial arts industry's most detailed financial performance data.

Download

affiliate gym statistics

2016 Affiliate Gym Benchmark Report

With the help of over 400 affiliate gyms, Zen Planner developed the most detailed financial performance information available for box owners.

Download

yoga student retention cover

Five Simple Ways to Improve Student Retention

Letting student turnover get out of hand is financially bad for your yoga studio. Here are five strategies to quickly improve retention at your studio.

Download

Essential strategies for member retention

7 Essential Strategies for Member Retention

This strategic guide will help you implement new tactics to enhance your member retention strategy.

Download

Essential strategies for student retention

4 Essential Strategies for Student Retention

Documented strategic tactics for martial arts school owners that will enhance each and every students’ experience at their school.

DOWNLOAD

7 Essential strategies for athlete retention

7 Essential Strategies for Athlete Retention

Retention is a vital component of building a supportive, amazing community. These seven simple tips will enable you to perfect your retention technique.

DOWNLOAD

how to get more martial arts students

An Insider’s Guide to Student Recruitment

Get strategies on different ways to find and attract new students in your neighborhood.

Download

gym member churn prevention

Gym Member Retention Warning Signs

Identify common warning signs that a member might be thinking of leaving, and discover how to properly address their concerns in order to retain them.

DOWNLOAD

yoga studio marketing

10-Step Yoga Marketing Guide

Strategic marketing guide for studio owners, covering everything from creating a strong website, developing a referral program and establishing a strong social presence.

Download

10 Step gym marketing guide

10 Step Marketing Guide for Your Affiliate Gym

Step-by-step strategic marketing guide for box owners, covering everything from creating a strong website, developing a referral program and establishing a strong social presence.

DOWNLOAD

10 step martial arts marketing guide

10 Step Marketing Guide for Martial Arts Schools

To effectively market your school in a cost-effective manner, get your copy of our 10 Step Marketing Guide for Your Martial Arts School.

DOWNLOAD

10 Step gym marketing guide

10 Step Marketing Guide for Gym Owners

Looking to improve your marketing strategy this year? Get started with this easy to follow guide for gym owners.

DOWNLOAD

6 Building blocks to financial health for your affiliate gym

6 Building Blocks to Financial Health for Your Affiliate Gym

This guide is chock-full of financial management advice from industry leaders, financial gurus and successful box owners.

DOWNLOAD

Building blocks to financial health for your school

6 Building Blocks to Financial Health for Your Martial Arts School

Financial management advice specifically for martial arts school owners from industry leaders, financial experts and successful schools.

DOWNLOAD

seo guide

Search Engine Marketing For Fitness Businesses Part One: Seo

This eBook covers just about everything you need to know to build and implement a solid search engine optimization (SEO) plan for your fitness business’s website.

Download

ppc guide

Search Engine Marketing For Fitness Businesses Part Two: PPC

This eBook provides step-by-step instructions on creating and running a successful pay-per-click (PPC) program that will drive highly qualified traffic to your fitness business’s website.

Download

fitness owner time traps

Fitness Business Management Time Traps To Avoid

Gain the insight you need to better manage time, promote your fitness business, and to get more clients.

Download

lessons from martial arts school owners

Key Lessons Learned From Martial Arts & Mma School Owners

Told with stories of our wonderful customers, here are eight key lessons we’ve heard from Martial Arts and MMA business owners.

Download

successful affiliate gym tips

Key Lessons Learned From Affiliate Gym Owners

The do's & dont's from successful Affiliate Gym owners

Download

opening an mma gym

3 Questions To Ask Yourself Before You Open Your Martial Arts School Or Mma Gym

The goal of this document is to provide direction on how to build a solid business foundation before opening up your Martial Arts School or MMA Gym.

Download

How to run a stronger affiliate gym

How To Run A Stronger Affiliate Gym

This helpful eBook provides five actionable tips that will help take your affiliate gym to the next level.

Download

mma gym things to know

10 Things To Know Before Buying Software To Run Your Mma Gym

The goal of this document is to provide direction in the selection process of choosing the right software for your MMA gym.

Download

affiliate gym things to know

10 Things To Know Before Buying Software To Run Your Affiliate Gym

The goal of this document is to provide direction in the selection process of choosing a software to run your Affiliate Gym.

Download

what to know about martial arts software

10 Things To Know Before Buying Software To Run Your Martial Arts School

The goal of this document is to provide direction in the selection process of choosing the right software for your Martial Arts School.

Download

9 Steps To Create A Powerful Fitness Business

The goal of this document is to provide direction for your passion. Our mission is the same, to get and keep more people fit, healthy and having fun.

Download

buying fitness business software

9 Critical Things You Must Know Before Buying Fitness Business Software

The goal of this document is to guide you in selecting and adopting a business management software solution.

Download

zen planner tips

Zen Hacks

Our favorite tips and tricks to help you get the most from our software.

Download

BUSINESS GUIDES

create a referral program

7-Step Guide to Creating a Successful Referral Program

Referral programs are a proven low-cost way to recruit new members. Follow these seven steps to create, promote and track your own referral program!

Download

yoga groupon guidelines

5 Guidelines for Running a Groupon Promotion for Your Yoga Studio

Get help deciding if it makes sense to run a Groupon promotion for your yoga studio.

Download

how to sell fitness memberships

Sell More More Memberships By Not Selling

Learn about ways to challenge traditional sales tactics to help you sell more memberships without sounding salesy.

Watch

yoga website checklist

10 Things Your Yoga Studio Website Must Have

Your website is your greatest marketing tool; make sure it's helping your studio grow rather than holding it back. Discover the 10 key components your yoga studio website must have.

Download

gym website checklist

10 Things Your Fitness Studio Website Must Have

Your website is your greatest marketing tool; make sure it's helping your studio grow rather than holding it back. Discover the 10 key components your fitness studio website must have.

Download

martial arts website checklist

10 Things Your Martial Arts Website Must Have

Your website is your greatest marketing tool; make sure it's helping your school grow rather than holding it back. Discover the 10 key components your martial arts website must have.

Download

box website checklist

10 Things Your Affiliate Gym Website Must Have

Your website is your greatest marketing tool; make sure it's helping your box grow rather than holding it back. Discover the 10 key components your affiliate gym website must have.

Download

modern gym website webinar

Why Your Business Needs a Modern Website

If you don’t have a website, you won’t be found by the mass audience searching for fitness businesses just like yours. Discover why you must have a website.

View

yoga studio software checklist

9 Things Your Yoga Studio Software Must Have Checklist

Searching for student management software for your studio? Download this checklist to discover which questions you need to ask when researching providers.

Download

checklist for gym software

9 Things Your Gym Software Must Have Checklist

Find out which questions you need to ask when analyzing various gym management software providers to ensure you'll end up with a solution that meets the needs to your business.

Download

martial arts software checklist

9 Things Your Martial Arts Software Must Have Checklist

Searching for student management software for your school? Download this checklist to discover which questions you need to ask when researching providers.

Download

box software checklist

9 Things Your Affiliate Gym Software Must Have Checklist

Selecting software for your box is a big decision. Download this helpful checklist to make sure you're asking the right questions when analyzing providers.

Download

fitness business plan template

Business Plan Template

Writing a business plan can a big job, so we created a template to help guide you through the process.

Download

fitness business metrics guide

Guide to Fitness Business Metrics

Learn about the most valuable metrics for your fitness business, from gross margin per revenue stream to facility utilization rate.

Download

box equipment checklist

Affiliate Gym Equipment Checklist

We’ve surveyed industry veterans to come up with the ultimate equipment list to help guide purchases when you first open your affiliate box.

Download

gym payment processing guide

The Essential Guide to Automated Payment Processing

You’ll get straightforward answers about how automated payment plans work and how it can benefit you and your clients.

Download

gym automated billing

Recurring Billing Overview

This helpful overview provides the top five reasons why fitness businesses should use recurring billing. It also provides information on how to setup automated billing at your fitness business.

Download

gym retention guide

8 Step Retention Guide

Learn what it takes to nurture and retain your current community beyond high quality customer service.

Download

fitness industry trends

Fitness Trends Over the Past 50 Years

Fitness trends are constantly changing. Get our infographic to see trends from the past 50 years.

View

SCHEDULE YOUR DEMO!

Our Fitness Business Experts are ready to show you Zen Planner's custom system.