Yoga

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Is Your Yoga Studio Compliant with Worker Classification Laws?

It’s not uncommon for yoga studio owners to hire teachers as independent contractors. However, some studio owners are finding themselves caught in legal battles over the classification of their teachers.

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How to Develop a Yoga Studio Referral Program

How can you encourage your students to spread the word about you? Sometimes they'll do it naturally, of course, if they are happy with their experience there, but a little incentive can go a long way when it comes to word of mouth advertising.

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3 Ways Our Yoga Management Software Brings Zen to Studios

In the yoga community we have come to accept these challenges as the norm because until now, there really haven’t been many robust alternatives to MINDBODY. However, you are in luck!

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Should You Host a Yoga Teacher Training at Your Studio?

It's one thing to teach students; it's another to teach teachers. But even if you're not ready for that, it doesn't mean a YTT at your studio is off the table.

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How to Market a Yoga Studio to Men

Getting more men in your yoga classes comes down to one thing: creating a safe, comfortable space.

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Zen Planner Releases Its 2017 Yoga Studio Benchmark Report

After digging into the data, our team was able to develop our 2017 Yoga Studio Benchmark Report, which features the most detailed financial performance data available in the yoga industry.

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Seven Tips to Help You Host a Successful Workshop at Your Yoga Studio

A workshop can be very good for business. Not only will your current students (and teachers) learn something, you might find yourself with several new students by the end of the day!

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4 Things Every Yoga Studio Website Must Have

A yoga studio website is no longer a competitive advantage, it’s a necessity. With so many people turning to Google to find businesses in their neighborhood, if you don’t have a yoga studio website, you simply won’t be discovered.

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4 Ways to Retain the Best Teachers at Your Yoga Studio

Teachers tend to work at numerous studios and might leave yours if they get a class that offers more money or is closer to home. When they're connected to multiple studios, it's hard to get them to develop a special allegiance to yours. 

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Personas and Your Yoga Studio Marketing Strategy

Proper targeting is the key to a successful yoga studio marketing strategy. If you’re running ads without proper targeting, your chances of driving qualified leads to your website are very low.

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