A workshop can be very good for business. Not only will your current students (and teachers) learn something, you might find yourself with several new students by the end of the day!
A yoga studio website is no longer a competitive advantage, it’s a necessity. With so many people turning to Google to find businesses in their neighborhood, if you don’t have a yoga studio website, you simply won’t be discovered.
Teachers tend to work at numerous studios and might leave yours if they get a class that offers more money or is closer to home. When they're connected to multiple studios, it's hard to get them to develop a special allegiance to yours.
With yoga gaining popularity in the United States, selling retail at studios has become expected by members. Whether you’ve considered selling retail at your studio or dismissed the idea all together, it may be worth weighing the benefits.
As a yoga teacher, it is a great feeling to fully commit to sharing your practice with others via the decision to open your own studio. Whether you are just starting out or have been running your own studio for a while, here are some tips for running a successful yoga business.
Groupon and LivingSocial can work well to bring in a fresh batch of new students, and in some cases, these programs have saved underperforming studios. But if Groupon and LivingSocial promotions aren’t handled well, they can devalue classes and create conflict and dissatisfaction within your loyal student base.
A few members of our team attended the first ever Denver Yoga Festival, which we were proud to sponsor. Discover our favorite things from this fun weekend in the Mile High City.