If you currently own or manage a yoga studio, or if you’re planning to open one in the near future, that means you have a tremendous opportunity, but it also means you’re likely to face a lot of competition. You need a smart plan to market your studio, because unless you’re effective in getting the word out, you’re not going to achieve the success you’ve dreamed of.
We commonly hear studio owners ask about the best ways to run their business. So we dove into it. After analyzing the results, we uncovered the top three things thriving studios around the world are doing to run successful businesses.
Consumers are craving a variety of classes with the least amount of commitment at the lowest price until they choose the community or fitness routine that’s the perfect fit. This is why so many people are turning to ClassPass for their monthly gym membership.
Research shows that it costs yoga studios 10 times more to attract a new student than it does to retain a current one. We talked to yoga studios to find out what they do to retain students and created a detailed guide with simple retention tactics you can begin implementing at your studio this week.
We commonly hear yoga studio owners asking whether or not they should run a Groupon promotion to help bring in a fresh batch of students. There isn’t a simple yes or no answer, as it truly depends on the specific needs of your studio.
As a yoga studio, you may gather contact information from potential students at local events, through your website or when they come in for a free first class, but do you have a system in place to nurture them towards becoming a permanent student?
It’s not uncommon for yoga studio owners to hire teachers as independent contractors. However, some studio owners are finding themselves caught in legal battles over the classification of their teachers.
How can you encourage your students to spread the word about you? Sometimes they'll do it naturally, of course, if they are happy with their experience there, but a little incentive can go a long way when it comes to word of mouth advertising.
In the yoga community we have come to accept these challenges as the norm because until now, there really haven’t been many robust alternatives to MINDBODY. However, you are in luck!