Research shows that it costs yoga studios 10 times more to attract a new student than it does to retain a current one. We talked to yoga studios to find out what they do to retain students and created a detailed guide with simple retention tactics you can begin implementing at your studio this week.
We commonly hear yoga studio owners asking whether or not they should run a Groupon promotion to help bring in a fresh batch of students. There isn’t a simple yes or no answer, as it truly depends on the specific needs of your studio.
As a yoga studio, you may gather contact information from potential students at local events, through your website or when they come in for a free first class, but do you have a system in place to nurture them towards becoming a permanent student?
It’s not uncommon for yoga studio owners to hire teachers as independent contractors. However, some studio owners are finding themselves caught in legal battles over the classification of their teachers.
How can you encourage your students to spread the word about you? Sometimes they'll do it naturally, of course, if they are happy with their experience there, but a little incentive can go a long way when it comes to word of mouth advertising.
In the yoga community we have come to accept these challenges as the norm because until now, there really haven’t been many robust alternatives to MINDBODY. However, you are in luck!
It's one thing to teach students; it's another to teach teachers. But even if you're not ready for that, it doesn't mean a YTT at your studio is off the table.
After digging into the data, our team was able to develop our 2017 Yoga Studio Benchmark Report, which features the most detailed financial performance data available in the yoga industry.
A workshop can be very good for business. Not only will your current students (and teachers) learn something, you might find yourself with several new students by the end of the day!