Fitness Industry Blog

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Workout Tracking – An Essential Tool for Member Engagement and Retetion

Members expect their gym to use Workout Tracking, and with so many reasons to use it, there’s no excuse to leave members without it. Read on to make the most out of Zen Planner's Advanced Workout Tracking.

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Boosted Posts vs Facebook Ads: What’s Best for Your Business?

Boosted Posts vs Facebook Ads, which is right for your business? The answer comes down to the goals for your business and your budget.

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Customer Testimonial: Chris Stolzman of The Easton Training Center, Castle Rock, CO.

“We have been working with Zen Planner since 2015 and we have almost doubled our revenue.”

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Be a Part of the Fitness Business Industry’s Most Comprehensive Benchmark Reports

We need your help! Every year, Zen Planner releases their Annual Benchmark Reports offering the most detailed financial and operational data in the affiliate gym, martial arts, yoga, and boutique fitness industries. We want you to be a part of it.

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How to Celebrate Halloween at Your Fitness Business

Get creative and spooky this October by hosting Halloween themed workouts and events at your gym, box or school.

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Leveraging Black Friday for Your Fitness Business

Black Friday is a boon to small businesses across the nation, is your fitness business taking advantage? Find out how to take advantage of Black Friday.

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Cyber Security Month: 5 Tips to Keep Your Fitness Business Data Safe

October is cyber-security month. An increasing threat for businesses of all types, it's important to know what you can do to protect you, your business and your members. It's a dry topic so we've spiced it up with some great memes!

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How to Recruit Yoga Teachers

Having great teachers can make or break your studio. Read on to find out some ways to recruit excellent instructors for your studio.

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5 Incentives for Gym Members that Every Gym Should Try

Member engagement and retention are two of the most important factors for having a thriving fitness business. Read some of our favorite tips to incentivize and engage your member base.

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How to Calculate and Improve Retention for Your Martial Arts School

Calculating, tracking, and analyzing student retention is extremely important for martial arts schools. Read about a few of the key metrics to evaluate and get your copy of our Student Retention Tracker to get your school on the right track today.

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