Fitness Industry Blog

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Pro Retention Strategies for Martial Arts Schools

For a martial arts school owner, it is common goal to change as many lives as possible. In order to succeed in this regard, it is important to monitor the retention rate for students new to your school.

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6 Online Courses to Improve Gymnastics Coaching at Your Gym

A number of specialized gymnastics strength curriculum and instructional sites have been popping up online. Our in-house gymnastics strength specialist, Cody Sunkel, shares some of his favorite online resources for affiliate gym coaches.

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Search Engine Marketing Must-Have Tactics Part 2: PPC and Blogging

Today we’re going to cover how to create a well-rounded SEM program by adding pay-per-click advertising and blogging strategies into the mix.

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3 Simple Ways to Move Your Members to ACH

Payment processing is a complicated topic for business owners because there are a myriad of details that contribute to what percentage your business is charged for each transaction. At Zen Planner we want to help our clients’ businesses grow, and one way to do that is by providing guidance on how to save money on payment processing.

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9 Ways to Make Your Fitness Studio or Gym More Eco-Friendly

Sustainability is good business. Not only does it help protect the environment and potentially save you money, it's the socially responsible thing to do, which is attractive to your clients.

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Search Engine Marketing Must-Have Tactics Part 1: SEO and Local Listings

There are multiple tactics your SEM efforts should include to be successful, but we’ll cover big four– the must-have initiatives that’ll really boost your ROI, over the new two blog posts.

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3 Simple Ways to Make New Members Feel Welcome

It’s almost 2018, and your gym will soon be filled with new faces, as this is a common occurrence for fitness businesses in January. People make resolutions to get back in shape, eat healthier and try a new form of exercise. This is great for fitness business owners, like you, as it is a chance to gain more business.

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Search Engine Marketing: The Key to Getting More Traffic to Your Website

As much as we’d like our website and online marketing to be a set-it-and-forget-it type of thing, getting the most from your online presence will take some ongoing maintenance.

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Three Creative Yoga Marketing Ideas to Try at Your Studio

If you currently own or manage a yoga studio, or if you’re planning to open one in the near future, that means you have a tremendous opportunity, but it also means you’re likely to face a lot of competition. You need a smart plan to market your studio, because unless you’re effective in getting the word out, you’re not going to achieve the success you’ve dreamed of.

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Simple Tips for Hosting a Successful Parent’s Night Out

If you're planning a Parent's Night Out event for your martial arts school, make sure that you take these simple steps into consideration to ensure you'll have a successful event. 

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