Fitness Industry Blog

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5 Social Media Marketing Tips for Your Yoga Studio

Social media can seem like a daunting undertaking, but with a little nurturing, you’ll see that social media can be very beneficial to your business. These tips will help you ditch the social media stress and get centered.

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How to Create Buyer Personas for Your Fitness Business

When thinking about launching a new marketing strategy, the most important step you can take is to first build out your persona.

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The Debate on Martial Arts Belt Promotions: Maintaining Student Count and Standards of Your Martial Art

The criteria used to measure and progress students when they deserve promotion is one of the most widely debated topics in almost every discipline of the martial arts world.

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5 Reasons Your Gym, School or Studio Needs a Brand

Brand has become a buzzword associated with tech startups and Silicon Valley, but the truth is your fitness business really needs a brand as well. Before we get to why your fitness business needs a brand, let’s cover what a brand is, exactly.

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Getting Equipment for Your Affiliate Gym

While some new affiliate expenses like affiliation fees, are fixed, there are other costs that can be reduced by shopping around or having a strategic plan in place. The biggest and easiest way to cut costs upfront is by having a strategic approach to purchasing equipment.

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5 Tips for Marketing Your Yoga Studio to Baseball Players

As a yoga studio owner, you’re in the unique position of marketing the benefits of your practice to different types of athletes.

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4 Popular Fitness Challenges for Your Members

Ever had your members participate in a fitness challenge? Get recommendations on which challenges to join to help your members achieve their fitness goals!

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4 Powerful Ways to Grow Your Martial Arts School

Recruiting new students is something all school owners want to be better at, but it’s a process that takes time and constant work. If you put off the process and only think about it when you actually need new students, you’ll end up scrambling and working harder than you have to. But if you diligently work at it a few hours a week, you’ll have a steady stream of new faces throughout the year.

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