Fitness Industry Blog

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Customer Spotlight: CrossFit Somerville’s Urban Agriculture Project

CrossFit Somerville’s Urban Agriculture Project consists of honeybees (who live in hives on the roof of the box), organic vegetable gardens and a chicken coop. The project is run by his members who volunteer their time and in exchange get a share of what they produce.

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Simple Advice on How to Run a Successful Yoga Studio

As a yoga teacher, it is a great feeling to fully commit to sharing your practice with others via the decision to open your own studio. Whether you are just starting out or have been running your own studio for a while, here are some tips for running a successful yoga business.

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Affinity Marketing: Flip Your Gym’s Prospect Funnel

The internet has given you an audience of millions. Most of them don't want your service, so how do you find the people who do?

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Sphinx CrossFit Website Redesign Story

Our new website from Zen Planner saved our business,” says Conrad. “A few months ago, I was nervous we wouldn’t make it to summer. Since we launched the new website, we’ve seen a huge spike in calls and emails from prospective members. Now, I am certain we’ll be making money by summer."

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Adding Value: Tips to Implement Fitness Seminars, Specialty Classes and Community Events

By now you’ve realized that it takes time to put on a seminar, specialty class or community event. If you want to have a successful event, you must plan ahead of time. Here are some strategies we use when planning for a successful event.

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Conversion Optimization 101 for Fitness Sites

Your fitness business needs a website in order to get discovered by individuals performing Google searches in your area. Do you have the necessary items to convert these prospects into potential members?

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How to Setup Google Analytics Goal Tracking for Zen Planner Embeds

Knowing how well your website is driving traffic and converting leads, members and purchases is important for business health. This guide will help you understand how to track several of your customers’ actions through Google Analytics in Member Connect and on your website with iFrame embeds.

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The Secret Behind Building a Genuine Culture

The terms “culture” and “engagement” are buzzwords that get tossed around a lot these days when talking about what makes a good workplace. Entrepreneur Magazine recently recognized Zen Planner as the 12th Best Company Culture in the medium-sized businesses category, which is a huge recognition for an unassuming office located in the ‘burbs above a sandwich shop.

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Why We Ditched the Whiteboard After Four Years

While we loved the physical whiteboard and believed it offered several benefits, we ultimately felt like we could provide more value to our members by switching to an automated version. If you are thinking about making the switch in your box, here is the thought process we followed that ultimately convinced us to change, and might even convince you to do the same.

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Why Entrepreneurial Budgeting is Vital for Fitness Business Owners

Budgets are the only way to make sure that your money is being used properly and to get control of your spending. If you don’t have a detailed budget, you are doing yourself, and those who depend on you, a disservice. A budget can drastically change the projection of your entire life and here are a few reasons how.

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