FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
How to Open a Gym
There’s never been a better time to be in the health and wellness industry. Fitness is mainstream, it's profitable and it makes the world a better place. Ready to take the leap and become a fitness business owner?
Email Newsletter Tips for Gyms
Writing a weekly newsletter for you gym is a great way to boost engagement with your members and prospects, but only if you do it right. Read on for some tips on how to build a newsletter your members will actually want to read.
Tips to Become a Better Affiliate Gym Coach
One of the hallmarks of a great coach is seeking constant improvement. Read these tips on how you can forge deeper relationships with your Athletes.
Introducing the Revenue Tracker for Martial Arts Schools
In the second part of the Martial Arts Business Framework we cover how to track revenue in your school. Within this template you'll be able to calculate revenue, see how different membership offers are performing and how much you may be losing in lost revenue from discounts.
Making the Switch From MindBody to Zen Planner
Switching software systems can seem like a major headache. All of the exporting, importing and second guessing can be enough to drive a gym owner crazy. But, it could all be worth it in the end. Read about Verve Movement Studio's recent transition and alleviate some of your fears.
Yoga Trends to Look Out For in 2019
It's 2019 and Yoga is as popular as ever! Check out the new industry trends on the rise and think about how they could impact your studio.
New Year Dos and Don’ts for Fitness Business Owners
As a fitness business owner, it’s important to keep in mind the following do’s and don’ts for the New Year, so you not only sell memberships but retain these members for the long term, enabling them to actually achieve their resolution.
2019 Trends for Martial Arts
2018 was a boon to the Martial Arts industry and 2019 is shaping up to be more of the same. Read our take on Martial Arts Trends will dominate in 2019.
Martial Arts Website Design Priorities
Website trends change from year to year, but there are certain concepts that always remain the same. Read on to understand what is truly important when it comes to martial arts website design.
How to Convert Drop-In and Class Passes to Memberships
While drop-in visits and class passes give students flexibility, they give studio owners a reason to worry. You can never be sure how many drop-ins and class passes you’ll sell each month, and that means you can’t accurately forecast future revenue. Even if you’re a well-established studio, this uncertainty eventually becomes a problem. The solution is to move your students to recurring monthly memberships.
Building Your Affiliate’s Brand
Good branding is not accidental, it's intentional. Whether you've got a new business or if you've been in business for years you can always do something to improve your branding. Read on for some helpful insights and tips.
Why Your Gym Needs a Google My Business Listing
Getting found online is important, getting found online by people in your location is even more important. Learn how to claim and optimize your Google My Business listing to get found online.
New Year’s Offers That Will Not Compromise Revenue For Fitness Businesses
Discounting memberships is a tried and true tactic for fitness businesses looking to grow memberships around the New Year. However, there are other ways to provide new members with a great incentive to join while not sacrificing bottom line revenue.
Hosting Your First Martial Arts Seminar
The decision to host your first academy seminar, although exciting, is likely accompanied by a rush of important questions. In this blog we attempt to help you answer these questions and get a start on putting together your first seminar.
5 Ways to Generate More Leads for Your Affiliate
Getting leads is a priority for any Affiliate owner, but doing so is easier said than done. Read our 5 tactics to generate leads for your box.
Retaining Your Gym Staff in 2019
Staff retention is one of the most important factors determining a gyms success. Read some tips to improve your retention rate in 2019.
Yoga Studio Financials: Finding Balance with Your P&L
Managing finances for your Yoga Studio can be difficult, particularly if you're just starting out as a first time business owners. Learn some of the financial basics you'll need to run a balanced studio.
Getting the Right Equipment for Your Affiliate in 2019
Opening your own affiliate gym can be a stressful time for a fitness entrepreneur. To help alleviate some of the stress take a look at our affiliate gym equipment checklist and see what equipment you NEED when starting out.
Expert Ways to Keep Students Engaged Between Testing
Keeping students engaged is a never-ending task, but building a community and watching your students succeed makes it all worthwhile.
Making the Leap: One Woman’s Story of Starting Her Fitness Business Journey
Every year 1000's and 1000's of people want to make the leap and become a fitness entrepreneur, yet something is holding them back. Sometimes the reasons are legitimate, others not so much. Read one woman's story of how she made the leap to start her own fitness business.
4 Yoga Studio Metrics to Measure
Running a yoga studio can be difficult, stressful and sometimes frustrating. But if you manage your studio properly and pay attention to the right metrics, you can bring some balance back to your studio.
3 Ways Zen Planner’s New Appointment Features Will Help Your Business
Zen Planner's appointment functionality is better than ever with some new updates! Read about the new features and how you can use them in your business.
International Professional Martial Arts Conference 2019: The Rising Tide
Zen Planner is partnering with Revgear University and Kovar Systems to put on the Martial Arts Event of the Year! Read more and register today.
7 Facebook Tips for Fitness Businesses
Facebook remains a marketing powerhouse for fitness businesses. Learn a few basic strategies to set your self up for success.
Google Ads for Your Fitness Business: A Primer
Digital advertising, or Pay-Per-Click (PPC) advertising can be one of the best, lead-driving marketing tactics available to fitness business owners. It can also be one of the most dangerous if you don't know what you are doing.