There’s never been a better time to be in the health and wellness industry. Fitness is mainstream, it's profitable and it makes the world a better place. Ready to take the leap and become a fitness business owner?
Writing a weekly newsletter for you gym is a great way to boost engagement with your members and prospects, but only if you do it right. Read on for some tips on how to build a newsletter your members will actually want to read.
In the second part of the Martial Arts Business Framework we cover how to track revenue in your school. Within this template you'll be able to calculate revenue, see how different membership offers are performing and how much you may be losing in lost revenue from discounts.
Switching software systems can seem like a major headache. All of the exporting, importing and second guessing can be enough to drive a gym owner crazy. But, it could all be worth it in the end. Read about Verve Movement Studio's recent transition and alleviate some of your fears.
As a fitness business owner, it’s important to keep in mind the following do’s and don’ts for the New Year, so you not only sell memberships but retain these members for the long term, enabling them to actually achieve their resolution.
While drop-in visits and class passes give students flexibility, they give studio owners a reason to worry. You can never be sure how many drop-ins and class passes you’ll sell each month, and that means you can’t accurately forecast future revenue. Even if you’re a well-established studio, this uncertainty eventually becomes a problem. The solution is to move your students to recurring monthly memberships.
Good branding is not accidental, it's intentional. Whether you've got a new business or if you've been in business for years you can always do something to improve your branding. Read on for some helpful insights and tips.
Discounting memberships is a tried and true tactic for fitness businesses looking to grow memberships around the New Year. However, there are other ways to provide new members with a great incentive to join while not sacrificing bottom line revenue.
The decision to host your first academy seminar, although exciting, is likely accompanied by a rush of important questions. In this blog we attempt to help you answer these questions and get a start on putting together your first seminar.
Managing finances for your Yoga Studio can be difficult, particularly if you're just starting out as a first time business owners. Learn some of the financial basics you'll need to run a balanced studio.
Opening your own affiliate gym can be a stressful time for a fitness entrepreneur. To help alleviate some of the stress take a look at our affiliate gym equipment checklist and see what equipment you NEED when starting out.
Every year 1000's and 1000's of people want to make the leap and become a fitness entrepreneur, yet something is holding them back. Sometimes the reasons are legitimate, others not so much. Read one woman's story of how she made the leap to start her own fitness business.
Running a yoga studio can be difficult, stressful and sometimes frustrating. But if you manage your studio properly and pay attention to the right metrics, you can bring some balance back to your studio.
Digital advertising, or Pay-Per-Click (PPC) advertising can be one of the best, lead-driving marketing tactics available to fitness business owners. It can also be one of the most dangerous if you don't know what you are doing.