Why does one seemingly identical martial arts school fail while the other thrives? The variables are innumerable – industry trends, state of the economy, star power in the sport etc. - yet it’s a question every emerging and established school owner must ask themselves.
With your fully configured Zen Planner retail store, it’s easy to sell items on multiple platforms – in studio, in the Kiosk iPad App, and now, on the Zen Planner Staff App. Through the Staff App, you can sell retail to member, staff, prospects and even guests!
So you want to provide more for your members, your brand and ultimately, your bank account? Seminars, specialty classes and community events are great ways to accomplish this.
Many people tend to put themselves into this box of not being “tech-savvy,” but the great thing is that you don’t have to be a software developer, have a degree in computer science or even have a ton of experience with technology to make software work for you!
Groupon and LivingSocial can work well to bring in a fresh batch of new students, and in some cases, these programs have saved underperforming studios. But if Groupon and LivingSocial promotions aren’t handled well, they can devalue classes and create conflict and dissatisfaction within your loyal student base.
Earlier in this series, we explored topics like diversifying your revenue and making sure you’re saving time with automations. Today we talk about why accurate reporting is critical for the long-term success of your box.