Fitness Industry Blog

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The Box Business Plan: Part 1

This four-part blog series is a step-by-step guide to writing a business plan. In it, I’ll give you the equations you’ll need to be successful. Every gym is different, but the best have things in common.

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Seven Tips to Help You Host a Successful Workshop at Your Yoga Studio

A workshop can be very good for business. Not only will your current students (and teachers) learn something, you might find yourself with several new students by the end of the day!

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Zen Planner’s Going to the 2017 Martial Arts SuperShow!

Zen Planner will return to the Martial Arts SuperShow again this summer with another year of experience under our belt and a lot of exciting new things to share at booth #511. Below are some details for what to expect at our booth, as well as some resources for attending the show. 

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4 Things Every Yoga Studio Website Must Have

A yoga studio website is no longer a competitive advantage, it’s a necessity. With so many people turning to Google to find businesses in their neighborhood, if you don’t have a yoga studio website, you simply won’t be discovered.

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New and Exciting Enhancements for Zen Planner’s Staff and Member Apps

At Zen Planner, we are dedicated to making our customer’s lives easier, as well as helping them to become successful. That’s why over the past month, our Product and Development teams have been busy building out several new features that we know you and your members will love!

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Five Insider Tips for the Martial Arts SuperShow

The largest event for martial arts business owners, the Martial Arts SuperShow, is right around the corner. With so many options crammed into three short days, how can you get the most out of this year’s SuperShow?

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4 Ways to Retain the Best Teachers at Your Yoga Studio

Teachers tend to work at numerous studios and might leave yours if they get a class that offers more money or is closer to home. When they're connected to multiple studios, it's hard to get them to develop a special allegiance to yours. 

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4 Reasons to Limit Class Sizes at Your Fitness Studio

As the fitness studio owner, of course you want your classes to be popular, and of course you want more members who love them. But when classes get too big, the quality of the member experience starts to decline.

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Personas and Your Yoga Studio Marketing Strategy

Proper targeting is the key to a successful yoga studio marketing strategy. If you’re running ads without proper targeting, your chances of driving qualified leads to your website are very low.

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Must Have Sections for Your Gym’s Staff Handbook

Handbooks are invaluable for keeping your team informed of your policies and can help you out of an HR jam. So no matter how tedious they are to create, you must do the work to write one. Here’s some advice on the main sections your handbook should contain.

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