FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Why Your Gym Needs a Google My Business Listing
Getting found online is important, getting found online by people in your location is even more important. Learn how to claim and optimize your Google My Business listing to get found online.
New Year’s Offers That Will Not Compromise Revenue For Fitness Businesses
Discounting memberships is a tried and true tactic for fitness businesses looking to grow memberships around the New Year. However, there are other ways to provide new members with a great incentive to join while not sacrificing bottom line revenue.
Hosting Your First Martial Arts Seminar
The decision to host your first academy seminar, although exciting, is likely accompanied by a rush of important questions. In this blog we attempt to help you answer these questions and get a start on putting together your first seminar.
5 Ways to Generate More Leads for Your Affiliate
Getting leads is a priority for any Affiliate owner, but doing so is easier said than done. Read our 5 tactics to generate leads for your box.
Yoga Studio Financials: Finding Balance with Your P&L
Managing finances for your Yoga Studio can be difficult, particularly if you're just starting out as a first time business owners. Learn some of the financial basics you'll need to run a balanced studio.
Expert Ways to Keep Students Engaged Between Testing
Keeping students engaged is a never-ending task, but building a community and watching your students succeed makes it all worthwhile.
Making the leap: One woman’s story of starting her fitness business journey
Every year 1000's and 1000's of people want to make the leap and become a fitness entrepreneur, yet something is holding them back. Sometimes the reasons are legitimate, others not so much. Read one woman's story of how she made the leap to start her own fitness business.
4 Yoga Studio Metrics to Measure
Running a yoga studio can be difficult, stressful and sometimes frustrating. But if you manage your studio properly and pay attention to the right metrics, you can bring some balance back to your studio.
3 Ways Zen Planner’s New Appointment Features Will Help Your Business
Zen Planner's appointment functionality is better than ever with some new updates! Read about the new features and how you can use them in your business.
7 Facebook Tips for Fitness Businesses
Facebook remains a marketing powerhouse for fitness businesses. Learn a few basic strategies to set your self up for success.
Google Ads for Your Fitness Business: A Primer
Digital advertising, or Pay-Per-Click (PPC) advertising can be one of the best, lead-driving marketing tactics available to fitness business owners. It can also be one of the most dangerous if you don't know what you are doing.
Boosted Posts vs Facebook Ads: What’s Best for Your Business?
Boosted Posts vs Facebook Ads, which is right for your business? The answer comes down to the goals for your business and your budget.
Driving MMA growth at The Easton Training Center with Chris
“We have been working with Zen Planner since 2015 and we have almost doubled our revenue.”
Be a Part of the Fitness Business Industry’s Most Comprehensive Benchmark Reports
We need your help! Every year, Zen Planner releases their Annual Benchmark Reports offering the most detailed financial and operational data in the affiliate gym, martial arts, yoga, and boutique fitness industries. We want you to be a part of it.
How to Celebrate Halloween at Your Fitness Business
Get creative and spooky this October by hosting Halloween themed workouts and events at your gym, box or school.
Leveraging Black Friday for Your Fitness Business
Black Friday is a boon to small businesses across the nation, is your fitness business taking advantage? Find out how to take advantage of Black Friday.
Cyber Security Month: 5 Tips to Keep Your Fitness Business Data Safe
October is cyber-security month. An increasing threat for businesses of all types, it's important to know what you can do to protect you, your business and your members. It's a dry topic so we've spiced it up with some great memes!
How to Recruit Yoga Teachers
Having great teachers can make or break your studio. Read on to find out some ways to recruit excellent instructors for your studio.
Introducing the Martial Arts Business Framework
Starting and running a martial arts school is a daunting task for anyone, particularly for those who have no background in business. For this reason we've put together our Martial Arts Business Framework for both new and experienced owners that will help track retention, marketing, sales, expenses and more. We'll be releasing free templates for the framework over the next few weeks so stay tuned!
What is Important in Fitness Website Design
Website trends change from year to year, but there are certain concepts that always remain the same. Read on to understand what is truly important when it comes to website design.
5 Social Media Strategies for Box Owners
It's likely your members are already using social media to share their involvement in the community, make sure that you are doing everything you can to engage with your members and build on your brand awareness.
4 KPI’s for Creating Your Advertising Budget
Determining your advertising budget isn't difficult, but it does take some know-how. Read on to view 4 key performance indicators that will help you when establishing your budget.
Building a Yoga Brand
Good branding is not accidental, it's intentional. Whether you've got a new business or if you've been in business for years you can always do something to improve your branding. Read on for some helpful insights and tips.
How to Create a Referral Program for Your Fitness Boot Camp
Referral programs are easy to create and completely worth the effort it takes to build one. In today’s post, we’ll walk you through everything you need to know to create a program for your boot camp.
3 Ways to Boost Revenue through Retail
Selling retail is a great way to boost bottom line revenue for your business and can be great for word-of-mouth marketing. Read on for some actionable tips and advice.
