Retention

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Why You Must Focus on Gym Retention Before Marketing Your Business

Before you dump any more money into creating awareness, here are four areas to evaluate to make your marketing dollars go further.

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Pro Gym Retention Idea: Assign Athletes to a Coach

Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies.

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Three Ways You Can Improve Gym Member Retention

Each year, fitness businesses see a huge influx of members at certain times (New Years resolutions, anyone?). While it is fantastic to get the extra revenue, how do you make it last throughout the year?

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How to Build a Strong Martial Arts Community at Your School

As a school grows, it becomes harder and harder for the owner to be present in each of the students’ lives. But if the vision, responsibility and practices are shared down and owned by the other instructors and employees, that community can continue to grow stronger.

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What You Should Include In Your New Member Welcome Packet

One often overlooked, simple way to welcome new athletes is with a welcome packet. Packets are easy to put together but well received and appreciated. To help you create your own welcome packet, we’ve made this list of the most common things to include.

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Exceptional Customer Service: A Simple Investment to Boost Retention

Retention is always a top concern for fitness business owners, and exceptional customer service is a simple way to keep your members coming back for years to come.

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