Boosting posts is so enticing, especially when you get a notification from Facebook that says, “Reach 3,000 for only $5!”. That seems like a LOT of people, but once you dig a little deeper, you’ll find out that it’s not what you expect. A boosted post may be shown to that many people, but how many of them will become a customer? Almost none! So, what can you do instead?
Ultimately, if you’re going to spend money on advertising, you want to see results. Your goal is to get leads, right? You want their name, phone number and email so that you can reach out and convert them from a prospect to a paying customer. With a boosted post, you can’t get that information. With a Facebook ad, you can.
What is a Boosted Post
So, what is a boosted post? It’s a quick and easy way for you to reach a wider audience from a Facebook post. You can control the audience, budget and duration. Boosted posts are great to encourage engagement on a post and direct people to your website. Facebook ads manager can be overwhelming and complicated, which is why many people choose to just boost a post instead. Remember: don’t confuse impressions and leads. Impressions are how often your ads are shown, leads are conversions – people who have given you their contact information.
What is a Facebook Ad
What is a Facebook ad? It’s the best way to generate leads. Facebook ads allow you to target and optimize your content for leads, which means you receive a potential client’s name, email and phone number. With precise targeting, you can even reach customers that look like your current ones!
With a small marketing budget, you want to spend money wisely. If you’re boosting posts, you are NOT spending your money wisely. Stop throwing away your money and hire someone to use that investment and bring in leads.
Shameless plug, Zen Planner builds out websites for hundreds of fitness businesses across the country. Each website includes search engine marketing and digital advertising which we manage for your business. Find out how we brought in 37 leads with a budget of $100 for a client in 1 month!