FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Setting Up Your Martial Arts Summer Camp
Hosting summer camps at your school is a no-brainer way to generate big revenue. Many schools generate a significant portion of their yearly revenue in the summer months.
Zen Planner’s Going to the 2018 Martial Arts SuperShow!
Zen Planner will return to the Martial Arts SuperShow again this summer with another year of experience under our belt and a lot of exciting new things to share at booth #511. Below are some details for what to expect at our booth, as well as some resources for attending the show.
Community Building: Bringing The CrossFit Games to Your Box
The CrossFit Games might be ‘the most wonderful time of the year’ for those who do CrossFit®, own an affiliate or have friends who do CrossFit®. Even if you don’t know anything about CrossFit®, the Games are still fun to watch.
Spring Cleaning Part 3: Gym Vision and Goals
Don’t forget to step back and revisit your gym’s vision and goals every year. Learn key questions to ask yourself to help your gym grow and retain members.
How to Market a Yoga Studio to Men
The number of men practitioners in the US is growing with each year. Discover how you can market your studio to bring in more male students!
Spring Cleaning Part 2: Gym Marketing & Finance Tips
Spruce up your fitness business this spring! Try these gym marketing and finance tips to improve your membership base and cash flow.
How to Start Selling Retail at Your Yoga Studio
With yoga gaining popularity in the United States, selling retail at studios has become expected by members. Whether you’ve considered selling retail at your studio or dismissed the idea all together, it may be worth weighing the benefits.
Spring Cleaning Part 1: Gym Membership Retention
The first day of spring has come and gone, but that doesn't mean it’s too late to do some sprucing up around your business. So, with that spirit in mind, let’s explore how to freshen up your gym membership retention strategy in the coming months.
4 Creative Ways to Fill Adult Martial Arts Classes
Fortunately, there are many available methods for schools to appeal to adults that will help them fit martial arts into a modern working lifestyle. The keys to filling adult classes are to emphasize the real-world benefits of study and to offer adult-friendly class times.
3 Things to Know When Starting a Yoga Business
Starting a yoga business is an exciting, and sometimes even daunting, venture. You have the passion for yoga, which is the first step, but you also need insight into what other studios have done to build successful businesses.
Making the Switch to Zen Planner: Q&A with MBS Fitness Studio
At Zen Planner, the goal of the Onboarding Team is to make you feel comfortable with the basics of your database so you can get it up and running as quickly as possible. We like to hear details about your business so we can focus on the functionality within Zen Planner that is most important to you.
Zen Planner Releases Its 2nd Edition of the 2017 Yoga Studio Benchmark Report
After digging into the data, our team was able to develop our 2017 Yoga Studio Benchmark Report, which features the most detailed financial performance data available in the yoga industry.
Helpful Tips for Marketing Your Gym to Millennials
It’s important to acknowledge that not everyone walking into your gym values the same thing. Start by taking a look at your millennial member base and identifying the top three reasons they decided to join your gym.
3 Questions to Ask Before Hiring a Martial Arts Business Consultant
There are countless consultants making big promises out there. How can you ensure you’re choosing the right one?
3 Yelp Marketing Tips for Fitness Businesses
Whether or not you’re active on Yelp, your fitness business’s listing will likely show up. That is why if a user clicks on a listing when searching for your gym, school or studio, you want to make sure they get accurate information.
Fitness Networking 101: How to Get Out and Grow Your Gym, Studio or School
The benefits of fitness networking are innumerable, from generating awareness of your business to positioning yourself as a thought leader to sharing knowledge.
3 Simple Tips on How to Better Manage Your Affiliate Gym
I’m originally from Boston (I know, it isn’t that hard to figure out with my “wicked smaht” reference). I was at HubSpot’s conference, Inbound, a few weeks ago and one of the buttons they had floating around was “Wicked Smaht.” When I left I did feel pretty darn intelligent about all things marketing, but the conference also made me pretty attuned to noticing when a business is doing all the right things.
Must-Read Blogs for Fitness Entrepreneurs
As a fitness entrepreneur, you must be a triple threat. In order to succeed you must master fitness, as well as business and entrepreneurship. But mastery does not happen overnight.
Martial Arts Industry Trends
The martial arts industry is ever-evolving & new fitness programs based around it are constantly being introduced. See some of the latest industry trends!
Where to Get Started with an SEO Strategy for Your Fitness Business
SEO is extremely important for local fitness businesses. Get detailed tips on the first step to creating a successful SEO strategy, a strong keyword list.
Why You Must Focus on Gym Retention Before Marketing Your Business
Before you dump any more money into creating awareness, here are four areas to evaluate to make your marketing dollars go further.
Pro Gym Retention Idea: Assign Athletes to a Coach
Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies.
Spring Cleaning Tips to Improve Your Fitness Website
Spring is the season known for bringing new change, new energy and new life. So why not apply this to your fitness business website? When determining if your website needs a little spring cleaning keep in mind, less is more.
How to Build a Strong Martial Arts Community at Your School
As a school grows, it becomes harder and harder for the owner to be present in each of the students’ lives. But if the vision, responsibility and practices are shared down and owned by the other instructors and employees, that community can continue to grow stronger.
Three Reports that Simplify Tax Season
It’s never too early to start prepping your taxes. Did you know that Zen Planner can make tax season a little easier for you?
