FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Four Ways Zen Planner Simplifies Your Transfer Process
We’ve compiled feedback from box owners who have recently transferred on their biggest concerns. Here are the four biggest hesitations they had, and how we help squash these concerns.
3 Steps to Make Your Fitness Studio a Lifestyle Brand
We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyche, and our purchasing choices are shaped by that connection. Once we identify with a lifestyle brand, it’s highly unlikely we’ll stray to a competitor.
11 Ways to Build Your School’s Community with Social Media
Since community is about relationships and connections, social media is an invaluable tool for nurturing those friendships made in your classes.
Top 10 Ways to Get Your Fitness Studio Out in the Community
Getting your fitness studio out in the community is one of the best ways to attract new members and enhance your reputation in your surrounding area. The more people start to recognize your studio’s name, the more trust and interest you’ll build. Plus, getting out in the community is a fun thing to do with your team. To help you get started, we created a list of 10 ways to get out there and meet more people in your area.
Can’t Miss Tips for Building a Strong Community at Your School
When school communities are strong, they’re full of supportive students who want to help each other excel. In strong, supportive communities, students become friends, and they look forward to training together.
4 Ways to Share Our New Referral Program
If you love Zen Planner and are ready to start recommending us to your friends and colleagues, here are the top four ways to spread the word.
Cheers! Beers Role in Zen Planner’s Culture
We’re getting ready to show off our brewing skills in the Colorado Startup Brews Competition, and thought it would be the perfect time to share how craft beer plays a role in the culture at Zen Planner.
10-Step Checklist When Shopping for Martial Arts Software
Are you looking for a student management system for your school? Follow our checklist below to make sure you’ll find a solution that’s the right fit for you, your school and your students.
Five of Our Favorite Things from the 2016 Denver Yoga Festival
A few members of our team attended the first ever Denver Yoga Festival, which we were proud to sponsor. Discover our favorite things from this fun weekend in the Mile High City.
There’s Something Brewing at Zen Planner
On Friday, September 9th, our company will be featuring our favorite homemade suds at the Colorado Startup Brews Competition. Get to know about our featured beer, as well as the brewers who perfected this potential award-winning recipe.
Whatever You Do, Don’t Forget the Culture
Creating a culture that embraces your beliefs, values, and goals, applies as much to your clients as it does to your employees. To create a culture is to create a physical and mental environment of like-minded individuals who align with your goals as a business owner.
Have You Become a Zenbassador Yet?
Are you spreading the word about how Zen Planner has helped your fitness business? Make sure you’re getting rewarded by joining our Zenbassadors program!
3 Step Process to Sign More Family Member Agreements
One of the best ways to get referral leads is through your current students’ family members. But where do you start? And how can you make the process repeatable?
Meet Our Financial Planning and Analysis Team
Our office has a well-deserved reputation for being a fun place to work – and it’s all because of the people! I interviewed our Financial Planning and Analysis (FP&A) team so you can get to know the women behind the money at Zen Planner. Without further adieu: the first installment in our new “Meet Our…” series.
Our 6 Favorite Things at the CrossFit® Games
It’s hard to narrow down our favorite things about this year’s Games, but we took our best shot at it. Check out our six favorite things about attending The 2016 Games.
How You Can Use Instagram to Promote Your Gym
When it comes to digital marketing, there’s one constant, and that’s change. Tactics that worked to bring in leads two years ago may not work today. But at the same time, new tools frequently pop-up, and we find different ways to connect with prospective customers. Case in point is the improved business functionality on Instagram.
How You Can Utilize Metrics for More Effective Student Acquisition
Some of your leads are more valuable than others. You know it, but are you using this information to make your marketing decisions?
How to Cut Your Lead Cycle Time in Half
Automating the lead management process at your gym, school or studio simply makes good business sense. It ensures your leads are contacted and nurtured, so none of them fall through the cracks. It also drastically cuts down on the time it takes for a lead to become a member or student.
Why You Can’t Afford to Collect and Process Payments Manually
As a fitness business owner, you work hard to keep your overhead costs low. That means you take advantage of opportunities to invest sweat equity in your business.
Upcoming Staff App Enhancements
Now that you’ve have had the opportunity to get hands-on with the App, we wanted to provide a preview of some of the things you can expect to see next.
Gym Member Retention Mistakes That Cost You Money
Truly unavoidable member churn is far less common than the avoidable kind. The good news is that with a little work, gym owners can address avoidable churn and greatly improve their member retention.
3 Simple Automations to Build Stronger Student Relationships
From billing and collecting payments to wishing your students a happy birthday, automations help you run your business so you have more time with your students. But automations can do more than just save you time.
How to Define Your Values
What makes a business thrive? While success varies depending on who you talk to, a businesses’ culture can be a huge driver of performance. So how do you go about defining your values? And how do you build them into your brand identity?
Using Local Events to Grow Your Gym
Local events help you take your marketing to the next level. They give you exposure to a large group of people and allow you to connect on a personal level. To help get you started with event marketing, here’s our step-by-step action plan.
How This School Owner Keeps Students Engaged Over the Summer
By staying on your student’s minds, you keep them interested in training. Another way to keep them in class is by tracking attendance and making sure they test when they’re ready to test. That way, they don’t lose interest by being under-challenged or bored.
