FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Our 6 Favorite Things at the CrossFit® Games
It’s hard to narrow down our favorite things about this year’s Games, but we took our best shot at it. Check out our six favorite things about attending The 2016 Games.
How You Can Use Instagram to Promote Your Gym
When it comes to digital marketing, there’s one constant, and that’s change. Tactics that worked to bring in leads two years ago may not work today. But at the same time, new tools frequently pop-up, and we find different ways to connect with prospective customers. Case in point is the improved business functionality on Instagram.
How You Can Utilize Metrics for More Effective Student Acquisition
Some of your leads are more valuable than others. You know it, but are you using this information to make your marketing decisions?
How to Cut Your Lead Cycle Time in Half
Automating the lead management process at your gym, school or studio simply makes good business sense. It ensures your leads are contacted and nurtured, so none of them fall through the cracks. It also drastically cuts down on the time it takes for a lead to become a member or student.
Why You Can’t Afford to Collect and Process Payments Manually
As a fitness business owner, you work hard to keep your overhead costs low. That means you take advantage of opportunities to invest sweat equity in your business.
Upcoming Staff App Enhancements
Now that you’ve have had the opportunity to get hands-on with the App, we wanted to provide a preview of some of the things you can expect to see next.
Gym Member Retention Mistakes That Cost You Money
Truly unavoidable member churn is far less common than the avoidable kind. The good news is that with a little work, gym owners can address avoidable churn and greatly improve their member retention.
3 Simple Automations to Build Stronger Student Relationships
From billing and collecting payments to wishing your students a happy birthday, automations help you run your business so you have more time with your students. But automations can do more than just save you time.
How to Define Your Values
What makes a business thrive? While success varies depending on who you talk to, a businesses’ culture can be a huge driver of performance. So how do you go about defining your values? And how do you build them into your brand identity?
Using Local Events to Grow Your Gym
Local events help you take your marketing to the next level. They give you exposure to a large group of people and allow you to connect on a personal level. To help get you started with event marketing, here’s our step-by-step action plan.
How This School Owner Keeps Students Engaged Over the Summer
By staying on your student’s minds, you keep them interested in training. Another way to keep them in class is by tracking attendance and making sure they test when they’re ready to test. That way, they don’t lose interest by being under-challenged or bored.
Using Empathy to Improve Customer Service: Part 2
When we have respect for a customer’s needs and feelings, we show them we are listening to what is most important to them. When they know they are heard, they will be more willing to listen to what we can do for them.
Three Proven Strategies for Staff Recruitment
The success of a martial arts school depends highly on the team that runs it. However, the underlying question is always HOW an owner goes about recruiting a staff that can run your school efficiently and effectively as you desire.
Six Reasons Why You Should Go to The CrossFit® Games
This will be our fourth year attending the big event and we’ve gathered some awesome insider tips for attendees over the years. If you have never attended The Games, or if you’re on the fence about making another trip, here are the six reasons your box should go this year.
Using Empathy to Improve Customer Service: Part 1
There are times when feedback is hard to hear, and it can leave us wondering how to respond in a helpful way. In those critical interactions, being able to understand the other person’s needs can help us strengthen and even renew a relationship.
Coming Soon to Mobile Devices Everywhere… Zen Planner’s Staff App
Our exciting new Staff App will soon be available, allowing coaches, instructors and teachers to better manage the daily operations of your fitness business from the palm of their hands.
How to Retain School-Age Kids Through the Summer
Summer break doesn’t have to mean you see your students less frequently. With a few changes tailored to accommodate kids on break, you can head off student attrition before it starts.
Top 5 Reasons Why Your Box Must Focus on Finances
Without financial management in place, success depends on chance and luck. Even if you have a strong community full of successful athletes, your business could end up being one of the many that fail each year.
Reports You Should Utilize During Your Onboarding Process
There are several reports within our solution that were specifically designed to help you during your transfer process. Here are my four favorite reports that I recommend using during your transition to Zen Planner.
Believe Like a Champion
You are great at what you do. You have invested in the right business tools. Yet, you haven’t experienced success at the level you expected. Why not? Now is the time to enhance your success psychology.
How to Simplify the Check-In Process at Your School
Tracking attendance is at the foundation of the martial arts business model. It allows you to recognize students for their loyalty and identify when to reward or promote them.
Don’t Market Your Affiliate Gym Without This Key Component
The ability to attract new athletes is critical to your box’s success. You might offer the best programming, coaching and equipment in your city, but if you’re not properly marketing your box, you simply won’t have athletes to train.
Using Your Business to Change Your Community
Each of our communities have real and unique needs that don’t organically solve themselves in the form of fitness or the martial arts. So what can you, as an integral part of your community, do to help?
The Joy of Availability
One of the mantras at Zen Planner is to always put the customer first. This means that the applications we create must meet and/or exceed the customer’s (your) needs. In order to make this happen, the infrastructure the applications run on MUST be highly available and run on hardware that will let them perform.
Seven Must-Haves to Perfect Your School’s Sales Process
To run a successful and influential school in your community you will need to grow. Growth means that you will need to sell new students and selling well requires a process.
