FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Top Ten Reasons Why You Should Be Using Our Advanced Workout Tracking
We launched our new Premium Workout Tracking last month and hundreds of our customers activated this feature to track workouts. Just in case you haven’t activated it yet, we compiled our top ten list of reasons why you really should activate Zen Planner Premium Workout Tracking.
Winning with Jackson’s MMA Association
It’s an exciting time to be involved in MMA. With the return of Renzo Gracie in his comeback match against Kazushi Sakuraba and the upcoming Jiu Jitsu World Expo in Long Beach, the enthusiasm for this sport just keeps building. This is even truer for our team because we recently joined forces with leading MMA coach, Greg Jackson to bring our software to Jackson’s Affiliate members.
What’s a Persona and Why You Need One for Your Fitness Business Marketing Strategy
I’ve been in marketing for a long time. I remember the not-so-distant-past when it was perfectly acceptable to do what is called “spray and pray.” Send your offer out to as many folks as possible and pray that someone takes you up on it. Read more.
5 Things You Should Be Doing to Keep Your Members at Your Gym or Studio
We all have heard time and time again that it’s easier to keep an existing customer, client, or gym member than it is to go and get a new one. But did you know it’s also much less expensive? Read here for tips to manage member retention with ease.
Millennials are Changing the Heart of the Fitness Business (and Every Other Business too)
As a sometimes cranky Gen X’er, I can be quick to judge the Millennials for being different. To be fair, I literally met hundreds of them searching for their dream job when I was the hiring manager for Zen Planner. But after being able to spend the last year and a half working closely with Millennials, I’ve come to realize that they are responsible for many of the things that make Zen Planner great. Read more.
How To Solve The Problem of Funding Your Fitness Business
So you have a great business idea. Maybe it’s a business you would like to buy, or better yet, you have a great business that you are looking to expand. You may need to purchase equipment, you may need more space, or you may need to hire employees. Regardless, you need cash to turn your vision into reality. So, what do you do?
Want to Program the Granite Game’s Event 1 Workout at Your Gym? Here’s How You Do It!
We are hanging out in beautiful St. Cloud, Minnesota for the 2014 Granite Games. Despite the drizzly weather, the spirits are high inside St. Cloud State University's Hockey Center. Read More.
Fitness Business Tips: Why Happy Employees are Productive Employees
On Thursday morning, at the Health & Fitness Business Expo, I had the opportunity to attend the business seminar, Cultivating Greatness in Your Employees and Your Business. Read more.
Zen Planner Launched New UI – Were You Wondering Why?
We received a ton of valuable feedback on the new Zen Planner user interface, and we want to highlight a couple of ways the new user interface makes your experience so much better.
Oh the Places We’ll Go
As we work our way through the week following Labor Day, we want to share with you a story of the places Team Zen Planner visited last weekend. Read more.
Why Social Media Must be a Conversation
Social media is often a love-hate sort of thing. As a fitness business owner with a limited about of time in each day, it’s easy to place just about everything as a higher priority. But the statistics supporting the need for businesses to embrace social media are overwhelming.
Motivate Your Gym Members Using The Ice Bucket Challenge
Everywhere we turn today we see a challenge. From the ever played out ALS Ice Bucket Challenge to the super successful Lurong Paleo Challenge, there seems to be something in our collective psyche that motivates us to take action when faced with a challenge.
Why You Should Care About Introverts
I’m an introvert and I’m continually surprised when I’m thrust into an extrovert-centric world. Owners of fitness businesses can learn a lot by understanding people like me and adjusting their programs to better fit us.
Thanks for the Feedback: Martial Arts Software Review
Last week we were honored by feedback in the form of a customer review on an external website, and it’s so nice we want to share it
Youth Combine: Fighting Childhood Obesity
Matthew Howland was in his third year as a middle school teacher when he started a free after-school program he called Youth Combine. This program was a class-based fitness outlet for students in his school and was born out of concern for the countless number of kids he saw who couldn’t run a lap around the soccer field without becoming winded.
“Playing The Game” – Why Tracking Workouts is Crucial for Fitness Businesses
We all know the age-old saying “you can’t improve what you don’t measure.” Personal Trainers have been using this method for as long as they’ve been around – following clients around with a clipboard, documenting every incremental gain on each movement of a workout, diligently recording scheduled body fat measurements.
Best Books of the Summer
I’m a bookworm. There is literally nothing I like doing more than closing the world out and getting lost in a good book. Fiction or non-fiction, it doesn’t matter. I love them all.
Redesigned Zen Planner: Quick Tips to Help You Transition Seamlessly
Two weeks ago we unveiled our redesigned user interface, and today we activated it for all Zen Planner users. Starting today, when you log in you’ll see the new interface without having to take any additional action. We hope you enjoy the feature rich and easy to use interface designed with your feedback as our guide. Although transitioning to the redesigned system will be easy, we put together this list of the most common questions we’ve gotten from our beta testers as a reference guide.
Building a Sense of Community in Your Gym
We all agree that one of the very best ways to retain your current membership base and attract new prospects is to create a sense of community. If I know you, if you ask about me, if I feel included, and if you foster a sense of connection with others in your community, I will be more active and will stay.
Our Comprehensive Workout Tracking
It has been an exciting couple of weeks for us at Zen Planner. Last Wednesday we announced the launch of our redesigned user interface, and this week we unveiled our comprehensive Workout Tracking.
Create New Revenue for Your Fitness Business with Corporate Wellness Programs
Location, location, location. Every expert that you talk to about attracting prospective members to your gym, martial arts studio, or box will tell you the most important thing to think about is your location. This is particularly important if you are trying to capture working professionals who want to workout before or after work or during their lunch hour.
The Strong Roots of a Technology Company Culture
Joining a new team naturally comes with its curiosities. Will the technology be solid enough to build upon? Does the team have world-class makings? In truth, there’s not a day that passes that I am not blown away by the culture of Zen Planner.
The Mission of Oasis Martial Arts: Giving Life Back to Those Without Hope
As a company who supports businesses that transform lives every day, we are always proud and humbled by our customer’s achievements. For that reason, we are going to devote a few of our upcoming blogs to customers who make our world a better place by serving populations that otherwise would not be exposed to fitness and the countless benefits it provides.
New and Improved Zen Planner
Everything we do at Zen Planner is for you, our Customer. Last winter you told us that you loved the richness and features of Zen Planner, but you wanted a clean and easy-to-use interface.
What 5 Things You Must Know Before Hiring a Yoga Instructor For Your School or Box
As a certified yoga instructor, I’m incredibly pleased to see yoga used as a way for serious athletes to stay healthy, while training harder and longer than ever before.
