FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
New Pricing Structure for Retention in Your MMA Program
I’ve been doing Brazilian Jiu Jitsu for 7 years and I’ve seen that student attrition in BJJ and other Martial Arts programs usually occurs between the white belt and a student’s second or third belts.
Increase Revenue for Your Martial Arts School with Events
Enhancing your martial arts business marketing plan by hosting regular events can be key to your martial arts school’s success, especially when it comes to selling upgrade packages, recruiting new students and retaining those you have.
How to do a Paleo Challenge the Right Way
As a Health Coach, I’ve been a part of these kinds of challenges a few times and I can tell you from experience how to do it for optimal effectiveness and how not to do it. The more communication and community you have, the better it will go.
Fitness Business Marketing: How to Harness Social Media
The key to social media-driven business growth for fitness business owners is to create a social media strategy in a disciplined and strategic way.
The Power of Community: CrossFit® and The Force of Human Connection (Book Review)
By leveraging the power of a great community, CrossFit® gives us the tools to overcome challenges we face outside of the box.
The CrossFit Games Are Coming. We’d Love to Give You 2 Gold All-Access Passes.
We share our CrossFit clients’ enthusiasm for the upcoming CrossFit Games that will start on July 25th. In fact, we are so excited about this event, we’d love to take a couple of friends with us. That’s why we are going to give out 2 all-access Gold passes. Yes, the same Gold passes that sold out in 28 minutes.
Why Music Choice Matters in Your Fitness Business
Music sets the tone for your class. I’d recommend that you try to keep the beat relatively similar or arrange your music to follow the energy of your class.
Zen Planner Membership Options – Support Tip
This week, I’ve answered a few calls from our customers who are questioning why some or all of their membership options are displaying as “Full” on their Member Connect site. If you’re having a similar issue, here’s what you can do.
Why Fitness Business Software is Like the World Cup
The World Cup has to be one of the greatest world celebrations, largely because soccer is a great metaphor for life in general. There are highs, there are lows and then there’s the unexpected. For example, say you’re thinking canceling a particular class because attendance has been low. You’re questioning why you decided to open your gym or box and thinking “why bother?” as you head out to coach the class. But, when you arrive, you find your most loyal gym member has brought a few friends and everyone is super excited about doing that day’s WOD. From low to high in all of 10 seconds!
New Member Retention Tips for Martial Arts Schools from the Martial Arts SuperShow
It was another great day at the Martial Arts SuperShow. The Zen Planner team and I have enjoyed visiting with new friends and some of our amazing customers. I also took the time to sit in on a couple business seminars, so I’ll share a few new member retention tips with you. Even though they may seem intuitive, reminding yourself of their importance can strengthen the foundation of your studio or school through member retention.
Success Tips for Martial Arts Schools from the MA SuperShow
I’m blogging today from the Martial Arts SuperShow 2014 in sunny Las Vegas. The team and Zen Planner and I are meeting and learning from some of the industry’s best and brightest. Today was the first full morning of the show and event participants were invited to attend an engaging MAIA Business Success Seminar. During this session, MAIA’s consultants took us through the key revenue sources for any Martial Arts school.
Grow Your Martial Arts Business
What does it take to run, operate and grow a martial arts studio? We know that many folks heading to the MA SuperShow this coming weekend will have these types of questions top of mind as depart for Las Vegas. As I reflect on this question and after speaking to some of Zen Planner’s martial arts’ customers, a few things come to mind.
Socialize Your Fitness Business
Expand your fitness business marketing expertise and socialize your fitness business by learning how to embed social posts and Facebook reviews into your website.
Customer Interview: Forte Fitness
Meet Alicia Streger, owner of Forte Fitness located in Central Florida.
Why I Am Excited About Zen Planner Workout Tracking
Based on my own experiences, I know how much workout tracking can improve results quickly.
Flex Your Fitness Business Marketing Muscles with Google Analytics Tracking on Member Connect
Wouldn’t it be great to be able to tell how a potential new member or client got to your website? Member Connect has Google Analytics built in so you can.
How to Take Great Athlete Photos
A lot of sports are traditional and well known. CrossFit®, however, is a bit newer to the scene in most social circles. So when people see the workouts, they are usually intrigued and want to get in on some of that action. That’s where I come in. Capturing the pure essence of human strength and perseverance is my goal.
Who the Hell Cares About Culture?
Your employees care about culture because they want to do something that they love in an environment where they can thrive. As an employee, I’ve had the opportunity to experience both good and not-so-good cultures, and the differences are stark.
Zen Planner Customers Make Fitness Fun
The Greatist featured CrossFIt LA and Downsize Fitness in their 27 Most Innovative Gyms in America. Hear why fitness should be fun!
Fitness Business Lessons from Zen Planner Customers
Our community of health and fitness fanatics are doing everything and anything to nurture the businesses they worked so hard to create.
CrossFit®: It’s all about the community
CrossFit® is steadily growing and becoming a community group that holds us together. Read about this shift and share the love for your community!
Employment Law Tip: Understanding Exempt and Non-Exempt Employee in Your Fitness Business: Classifications Under FSLA
When it comes to day-to-day fitness business management, there are plenty of things to worry about besides getting on the wrong side of labor laws. But since some labor laws are complex and frequently change, this is often easier said than done.
Powerful Marketing Resources for Small Businesses (and Fitness Businesses)
I’ve been in marketing for many years, but I’m constantly searching for new ideas. I find inspiration from other marketers, small business advisors and anyone else who creates content that makes me think differently.
Great Tips from Zen Planner Customers
Read fitness business management tips from Zen Planner customers in Martial Arts dojos, CrossFit boxes and personal training gyms.
Interview with Capital MMA & Elite Fitness
Meet Jeremy Lafreniere, owner of three Capital MMA & Elite Fitness locations surrounding the Washington D.C. area.
