Branding

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How to Build an Amazing Brand for Your Martial Arts School

Amazing brands don’t just exist in large corporations. In today’s post, our good friend, martial arts consultant, Tom Callos, his tips building an amazing brand for your school.

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3 Steps to Make Your Fitness Studio a Lifestyle Brand

We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyche, and our purchasing choices are shaped by that connection. Once we identify with a lifestyle brand, it’s highly unlikely we’ll stray to a competitor.

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How to Define Your Values

What makes a business thrive? While success varies depending on who you talk to, a businesses’ culture can be a huge driver of performance. So how do you go about defining your values? And how do you build them into your brand identity?

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What You Need to Know About Branding for Your Fitness Business

As a fitness business owner, developing a strong brand is important an important part of member acquisition. Get tips on how to get started with branding!

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Check Out the Benefits of Retail Products (Part One: Logo Wear)

In this two part blog series, we’ll show you why it’s easy and profitable to use Zen Planner to manage the retail portion of your business.

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