Amazing brands don’t just exist in large corporations. In today’s post, our good friend, martial arts consultant, Tom Callos, his tips building an amazing brand for your school.
We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyche, and our purchasing choices are shaped by that connection. Once we identify with a lifestyle brand, it’s highly unlikely we’ll stray to a competitor.
What makes a business thrive? While success varies depending on who you talk to, a businesses’ culture can be a huge driver of performance. So how do you go about defining your values? And how do you build them into your brand identity?