We’ve taken a peek at what’s currently happening in the world of blood, sweat and gains. 2017 is coming to a close and it’s safe to say that the things that are trendy now will likely be huge next year. Here are our predictions for the top fitness trends of 2018:
We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyche, and our purchasing choices are shaped by that connection. Once we identify with a lifestyle brand, it’s highly unlikely we’ll stray to a competitor.
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