We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyche, and our purchasing choices are shaped by that connection. Once we identify with a lifestyle brand, it’s highly unlikely we’ll stray to a competitor.
As a company who supports businesses that transform lives every day, we are always proud and humbled by our customer’s achievements. For that reason, we are going to devote a few of our upcoming blogs to customers who make our world a better place by serving populations that otherwise would not be exposed to fitness and the countless benefits it provides.