We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyche, and our purchasing choices are shaped by that connection. Once we identify with a lifestyle brand, it’s highly unlikely we’ll stray to a competitor.
Zen Planner is launching an exciting new podcast series called, "A Look Inside." Tune into our first episode to learn more about our Director of Product, our Kiosk iPad App and our upcoming member app!