FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Making the Leap: One Woman’s Story of Starting Her Fitness Business Journey
Every year 1000's and 1000's of people want to make the leap and become a fitness entrepreneur, yet something is holding them back. Sometimes the reasons are legitimate, others not so much. Read one woman's story of how she made the leap to start her own fitness business.
4 Yoga Studio Metrics to Measure
Running a yoga studio can be difficult, stressful and sometimes frustrating. But if you manage your studio properly and pay attention to the right metrics, you can bring some balance back to your studio.
3 Ways Zen Planner’s New Appointment Features Will Help Your Business
Zen Planner's appointment functionality is better than ever with some new updates! Read about the new features and how you can use them in your business.
7 Facebook Tips for Fitness Businesses
Facebook remains a marketing powerhouse for fitness businesses. Learn a few basic strategies to set your self up for success.
Google Ads for Your Fitness Business: A Primer
Digital advertising, or Pay-Per-Click (PPC) advertising can be one of the best, lead-driving marketing tactics available to fitness business owners. It can also be one of the most dangerous if you don't know what you are doing.
Boosted Posts vs Facebook Ads: What’s Best for Your Business?
Boosted Posts vs Facebook Ads, which is right for your business? The answer comes down to the goals for your business and your budget.
Customer Testimonial: Chris Stolzman of The Easton Training Center, Castle Rock, CO.
“We have been working with Zen Planner since 2015 and we have almost doubled our revenue.”
Be a Part of the Fitness Business Industry’s Most Comprehensive Benchmark Reports
We need your help! Every year, Zen Planner releases their Annual Benchmark Reports offering the most detailed financial and operational data in the affiliate gym, martial arts, yoga, and boutique fitness industries. We want you to be a part of it.
How to Celebrate Halloween at Your Fitness Business
Get creative and spooky this October by hosting Halloween themed workouts and events at your gym, box or school.
Leveraging Black Friday for Your Fitness Business
Black Friday is a boon to small businesses across the nation, is your fitness business taking advantage? Find out how to take advantage of Black Friday.
Cyber Security Month: 5 Tips to Keep Your Fitness Business Data Safe
October is cyber-security month. An increasing threat for businesses of all types, it's important to know what you can do to protect you, your business and your members. It's a dry topic so we've spiced it up with some great memes!
How to Recruit Yoga Teachers
Having great teachers can make or break your studio. Read on to find out some ways to recruit excellent instructors for your studio.
Introducing the Martial Arts Business Framework
Starting and running a martial arts school is a daunting task for anyone, particularly for those who have no background in business. For this reason we've put together our Martial Arts Business Framework for both new and experienced owners that will help track retention, marketing, sales, expenses and more. We'll be releasing free templates for the framework over the next few weeks so stay tuned!
What is Important in Fitness Website Design
Website trends change from year to year, but there are certain concepts that always remain the same. Read on to understand what is truly important when it comes to website design.
5 Social Media Strategies for Box Owners
It's likely your members are already using social media to share their involvement in the community, make sure that you are doing everything you can to engage with your members and build on your brand awareness.
4 KPI’s for Creating Your Advertising Budget
Determining your advertising budget isn't difficult, but it does take some know-how. Read on to view 4 key performance indicators that will help you when establishing your budget.
Building a Yoga Brand
Good branding is not accidental, it's intentional. Whether you've got a new business or if you've been in business for years you can always do something to improve your branding. Read on for some helpful insights and tips.
How to Create a Referral Program for Your Fitness Boot Camp
Referral programs are easy to create and completely worth the effort it takes to build one. In today’s post, we’ll walk you through everything you need to know to create a program for your boot camp.
3 Ways to Boost Revenue through Retail
Selling retail is a great way to boost bottom line revenue for your business and can be great for word-of-mouth marketing. Read on for some actionable tips and advice.
4 Ways to Retain the Best Teachers at Your Yoga Studio
Teachers tend to work at numerous studios and might leave yours if they get a class that offers more money or is closer to home. When they're connected to multiple studios, it's hard to get them to develop a special allegiance to yours.
Best Practices in Hiring
Your staff can make or break the success of your fitness business. We've outlined 4 best practices that you can use to hire the best people for your business.
How to Create a Fitness Website that Gets Leads
Lead forms are an important part of your fitness business site. Get tips on how to create forms that get the information you need from prospects and convert!
Grow Your Instagram Following with 5 Winning Strategies from Tara LaFerrara
Growing your Instagram account can be a huge boost to your business. Check out these 5 winning strategies from Tara LaFerrara on how to grow your following.
A Marketing Calendar Template for Your Fitness Business
Planning out your marketing strategy is one of the most important parts of operating a successful fitness business. In order to be successful you need a plan and you need to stick to it. We've built out a marketing calendar template to help you do both!
The Secret to Growing Your Affiliate Gym
In this guest post Craig Patterson from the MadLab Group details a strategy that he uses to help grow affiliates across the globe. Read on for some tips on sales strategy and how to become a better ambassador in your fitness community.
