FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Pros and Cons to Becoming a Competition-Focused Martial Arts School
One area that can really separate martial arts schools is their focus on competition. This could come from the intensity of training, a curriculum focused on competition scoring or the amount of competition success the head instructors have had.
SEO Tips for Fitness Businesses: How Does Your Site Look in the Search Results?
If you have a website (which as a small business owner, you totally should!), you’re probably familiar with the acronym SEO. Since SEO can be a bit of a mystery, we’re going to cover some simple ways you can analyze the effectiveness of your SEO strategy by seeing how your website appears in the search results.
Solid Automations Your Business Needs to Implement Today
Zen Planner subscribers who activated between one and five automations generated almost 28% more revenue than those with no automations. Since these automations can have such a huge impact, I wanted to share strategies for creating and implementing them for your business.
Four Tips for Selling Retail at Your Martial Arts School
As martial arts training goes, the objective of every teacher is to facilitate a structured learning environment where anyone can come in to study self-defense skills and practice combat sports. It is crucial for students to have the proper tools and equipment in order to learn any martial arts discipline.
Is ClassPass® Right for Your Studio?
Consumers are craving a variety of classes with the least amount of commitment at the lowest price until they choose the community or fitness routine that’s the perfect fit. This is why so many people are turning to ClassPass for their monthly gym membership.
Goodbye Kiosk iPad App, Hello Kiosk Mode
It has almost been a year since we first shared our product vision to consolidate and simplify our software into convenient, innovative mobile apps and eliminate outdated member-facing interfaces.
How Much Should a Gym Website Cost?
Today we’ll cover how much it costs to build a website, as well as some common hidden costs that fitness business owners typically don’t think about when building out a website.
Simple Student Retention Tips for Your Yoga Studio
Research shows that it costs yoga studios 10 times more to attract a new student than it does to retain a current one. We talked to yoga studios to find out what they do to retain students and created a detailed guide with simple retention tactics you can begin implementing at your studio this week.
Three Ways to Get a Website for Your Fitness Business
Your website should consistently drive new leads to your business. If that’s not happening, you’ve got a problem. Not receiving leads online leads is a clear indicator that your website is in need of some serious help.
6 Ways Your School Can Participate in National Bullying Prevention Month
As a martial arts school, you are in a unique position to help educate kids and teach them how to take a stand. October is National Bullying Prevention Month – a great time to get involved.
Customer Support That’s Engrained in Our Culture
Zen Planner is a robust business tool; it isn’t just a glorified calendar or a phone book for your students. From billing to automated emails and back, Zen Planner has been proven to grow any business that is willing to put in the work and get on the phones with our amazing Customer Advocate team to unlock the software’s full potential.
3 Key Tips for Recruiting More Martial Arts Students
If martial arts schools have anything in common, it’s that they’re all unique, and your approach to student recruitment will be, too. There are some things successful martial arts schools have in common when it comes to having a consistent stream of new students on your roster.
New Self-Service Features: Kiosk Mode on Staff App for Gyms
We are excited to introduce our newest feature: Kiosk Mode on Staff App; the perfect way to streamline your member’s self-service check-in and retail purchases!
5 Mistakes Gym Owners Make with Their Websites
Over the past year, I have worked with hundreds of websites for affiliate gyms, martial arts schools and boutique fitness studios. I’ve taken this experience and developed a solid understanding of what works and what does not.
Is Groupon Right for Your Yoga Studio?
We commonly hear yoga studio owners asking whether or not they should run a Groupon promotion to help bring in a fresh batch of students. There isn’t a simple yes or no answer, as it truly depends on the specific needs of your studio.
Gift Cards Are Now Available Within Zen Planner!
Zen Planner now offers gift cards. Learn more!
Integrated Websites Q&A: Marketing Your Zen Planner Website
You have probably heard by now that Zen Planner builds beautiful websites for our customers that are fully integrated with our software. We get a lot of questions around which search engine marketing (SEM) services we offer with these websites.
Why Inside the Affiliate Author and Owner of CrossFit South Brooklyn Recommends Zen Planner
David, who runs the popular blog Inside the Affiliate, recently wrote about his process for researching member management software and why he recommends Zen Planner.
The Huge Impact Simple Automations Can Have on Your Business
A question we commonly hear at Zen Planner is, “do automations work?” Absolutely. For those of you who were not sold after hearing the short answer, I have the numbers to prove it.
How Zen Planner Brings Simplicity to Reporting
Helping small businesses reach their goals is Zen Planner’s main mission. Therefore, it’s vital that member management software be designed with the tools necessary to make this happen. However, far too often business owners are not aware of how to use these tools or they are simply too complicated.
How Zen Planner’s Integrated Websites Will Make Your Life Easier
With the goal of making your life easier, today I’m sharing a little bit about how an Integrated Website can help you and your business.
Martial Arts Marketing Promotions for Back to School Season
As a martial arts school, you're ideally positioned to take advantage of this time of year--especially if you use the right marketing opportunities to reach out to elementary school students. Here are four ways to appeal to the back to school crowd and catch their parents' attention as well.
4 Lead Nurturing Tips for Yoga Studio Owners
As a yoga studio, you may gather contact information from potential students at local events, through your website or when they come in for a free first class, but do you have a system in place to nurture them towards becoming a permanent student?
Confessions and Advice from a First-Time CrossFitter
I’ll admit: I had zero interest in CrossFit®. I had the opposite of interest – I actively refused to try it. I didn’t know why anyone would choose to do burpees, and the Olympic lifting intimidated me. Erika’s assurance that “people like us” belonged to this box made me think: it’s worth a shot.
How to Stay in Touch with Former Fitness Studio Members
Your business depends on these individuals continuing to pay for their membership and your community benefits from them being there as well. While you won’t be able to keep every member who is thinking about leaving, what do you do when someone actually moves forward with cancelling their membership?
