FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Zen Planner Releases Its 2nd Edition of the 2017 Yoga Studio Benchmark Report
After digging into the data, our team was able to develop our 2017 Yoga Studio Benchmark Report, which features the most detailed financial performance data available in the yoga industry.
Helpful Tips for Marketing Your Gym to Millennials
It’s important to acknowledge that not everyone walking into your gym values the same thing. Start by taking a look at your millennial member base and identifying the top three reasons they decided to join your gym.
3 Questions to Ask Before Hiring a Martial Arts Business Consultant
There are countless consultants making big promises out there. How can you ensure you’re choosing the right one?
3 Yelp Marketing Tips for Fitness Businesses
Whether or not you’re active on Yelp, your fitness business’s listing will likely show up. That is why if a user clicks on a listing when searching for your gym, school or studio, you want to make sure they get accurate information.
Fitness Networking 101: How to Get Out and Grow Your Gym, Studio or School
The benefits of fitness networking are innumerable, from generating awareness of your business to positioning yourself as a thought leader to sharing knowledge.
3 Simple Tips on How to Better Manage Your Affiliate Gym
I’m originally from Boston (I know, it isn’t that hard to figure out with my “wicked smaht” reference). I was at HubSpot’s conference, Inbound, a few weeks ago and one of the buttons they had floating around was “Wicked Smaht.” When I left I did feel pretty darn intelligent about all things marketing, but the conference also made me pretty attuned to noticing when a business is doing all the right things.
Must-Read Blogs for Fitness Entrepreneurs
As a fitness entrepreneur, you must be a triple threat. In order to succeed you must master fitness, as well as business and entrepreneurship. But mastery does not happen overnight.
Martial Arts Industry Trends
The martial arts industry is ever-evolving & new fitness programs based around it are constantly being introduced. See some of the latest industry trends!
Where to Get Started with an SEO Strategy for Your Fitness Business
SEO is extremely important for local fitness businesses. Get detailed tips on the first step to creating a successful SEO strategy, a strong keyword list.
Why You Must Focus on Gym Retention Before Marketing Your Business
Before you dump any more money into creating awareness, here are four areas to evaluate to make your marketing dollars go further.
Pro Gym Retention Idea: Assign Athletes to a Coach
Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies.
Spring Cleaning Tips to Improve Your Fitness Website
Spring is the season known for bringing new change, new energy and new life. So why not apply this to your fitness business website? When determining if your website needs a little spring cleaning keep in mind, less is more.
How to Build a Strong Martial Arts Community at Your School
As a school grows, it becomes harder and harder for the owner to be present in each of the students’ lives. But if the vision, responsibility and practices are shared down and owned by the other instructors and employees, that community can continue to grow stronger.
Three Reports that Simplify Tax Season
It’s never too early to start prepping your taxes. Did you know that Zen Planner can make tax season a little easier for you?
Our Favorite Yoga Teacher Resources to Keep Your Classes Fresh and Students Coming Back
When you’re busy running from class to class, there’s little extra time to devote to the task of class planning. When that happens, it’s easy to teach the same material or use the same playlist again and again.
5 Simple Tips to Make Your Fitness Videos More Watchable
Whether you’re creating an intro video, a how-to video, a member spotlight or “going live”, here are five ways you can capitalize on this growing trend and create more watchable fitness videos.
What You Should Include In Your New Member Welcome Packet
One often overlooked, simple way to welcome new athletes is with a welcome packet. Packets are easy to put together but well received and appreciated. To help you create your own welcome packet, we’ve made this list of the most common things to include.
5 Ways to Build Your Gym, Studio or School’s Brand on Instagram
More people are joining Instagram everyday and Instagram is quickly becoming their preferred social networking site. With that in mind, here are some tips for how you can (and should) build your brand on Instagram.
4 Ways to Market Your Martial Arts School to Women
If you’re looking to increase the number of female students at your school, consider implementing the following four marketing tactics.
5 Social Media Marketing Tips for Your Yoga Studio
Social media can seem like a daunting undertaking, but with a little nurturing, you’ll see that social media can be very beneficial to your business. These tips will help you ditch the social media stress and get centered.
Who, What, Wear: Tips for Improving Communication with Prospective Members
A few years before I moved to Denver and [...]
The Debate on Martial Arts Belt Promotions: Maintaining Student Count and Standards of Your Martial Art
The criteria used to measure and progress students when they deserve promotion is one of the most widely debated topics in almost every discipline of the martial arts world.
5 Reasons Your Gym, School or Studio Needs a Brand
Brand has become a buzzword associated with tech startups and Silicon Valley, but the truth is your fitness business really needs a brand as well. Before we get to why your fitness business needs a brand, let’s cover what a brand is, exactly.
Getting Equipment for Your Affiliate Gym
While some new affiliate expenses like affiliation fees, are fixed, there are other costs that can be reduced by shopping around or having a strategic plan in place. The biggest and easiest way to cut costs upfront is by having a strategic approach to purchasing equipment.
5 Tips for Marketing Your Yoga Studio to Baseball Players
As a yoga studio owner, you’re in the unique position of marketing the benefits of your practice to different types of athletes.
