FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Key Lessons Learned From Martial Arts and MMA Business Owners (Part 2)
With a world that is highly mobile, there’s no reason you should be tied to your computer in the studio. Cloud- based software enables you to have access to have access to your fitness software from almost any device - a laptop, iPad, tablet or mobile phone.
Three Ways You Can Use Email Marketing to Grow Your Fitness Business
If you’ve ever purchased anything online, you likely have also received a follow up email that offers you additional items that you might be interested in. I have two school-aged children who seem to grow out of clothes as soon as we rip the tags off. As a result, I’m a frequent flier on sites like Hanna Anderson and OshKosh for kids.
How to Grow Your Gym with Effective Marketing Part Two—Utilizing Client Referrals and Creating a Dynamic Web Presence
In our first post on growing your gym through effective marketing techniques, we introduced the three legs concept and its importance in the fitness industry. We discussed how to avoid the commodity marketplace trap and how to grow a name for yourself through community involvement. In this post, we’ll move on to the second and third legs: client referrals and creating a dynamic web presence. Read more.
Dojo to Dominance: How Automation is Revolutionizing the MMA Business
Our team has had the honor of getting to know thousands of fitness business owners during our eight years serving this community. Throughout countless conversations, we’ve picked up some recurring takeaways that can help you steer your business to success. Told with stories of our wonderful customers, here are the first three of eight key lessons we’ve heard from Martial Arts and MMA business owners.
Is Fear Alleviation Part of Your Fitness Marketing & Member Acquisition Strategy?
There’s a new fitness campaign that’s receiving quite a bit of press right now. The campaign, This Girl Can, is trending on Twitter (#thisgirlcan) and is being talked about in major publications like People and The Huffington Post. Read more...
5 Essential Website Features that Fitness Business Owners Ignore
Unless you’ve been hiding in a cave for the past 5 years you know that technology changes really fast. With these changes comes higher user expectations. In other words - your website visitors are becoming more and more influenced by the quality of your website, which means if your competitor is investing in his website with new technology, he’s getting the upper hand. .... Read more.
How to Grow Your Gym with Effective Marketing Part One — An Introduction to the Three Legs Concept
The fitness industry is incredibly competitive, often seeming as though there isn’t space for anyone new. But from what we have seen and experienced, gyms that master what we call the “three legs concept” can truly break through. These gyms are not only sustainable in the long term, but become profitable over a short period of time.... Read more.
The 11th Annual Alabama Martial Arts Build-Vention
We are always humbled by the incredible work our clients do in their communities, and we love sharing their inspiring stories with you. Today we’re going to tell you about the 11th Annual Alabama Martial Arts Build-Vention, led by martial arts business consultant, Tom Callos.
Why Not Now? Three Reasons You Should Implement Membership Management Software Before the New Year
It's almost the New Year & your gym is about to see an influx in new members. See the top reasons why now is the best time to implement gym mgmt software!
Benchmark Your Business to Measure Your Success
The end of the year is almost here. For many, it’s a time to look back and reflect on the things we accomplished throughout the year. It’s also a time to set new goals for the upcoming year.
Increase Conversion With Facebook’s New CTA Button
Facebook marketing can be challenging. We now need to pay to boost our posts, if we want them to be seen, and it’s hard to trace our followers and post “likes” back to our revenue. But there’s good news coming out of Facebook’s News Blog, and it’s sure to redeem them in the eyes of Business Page holders.
Grow Your Network, Grow Your Fitness Business
There are many examples of the old adage “It’s not what you know, it’s who you know.” That’s why networking is one of the most important things you can do to grow your business.
An Introduction to Our Onboarding Process
One of the biggest potential downfalls of a new client is Zen Planner hubris. You’re smart, the system’s intuitive, so how hard can a database setup be? It has nothing to do with ease, and we caution our customers not to get lulled into early database complacency. Zen Planner Onboarding is all about getting you on a fast track to success to show you how amazing Zen Planner is for your business.
Facebook Bans Like Gates- Here’s What You Need to Know
As if #Alex from Target and the #CowboysUK hashtag snafu weren’t enough social media news for you today, we’re here to tell you about Facebook’s ban on like gating. Unlike the two above-mentioned social media stories, this is one you’ll want to know about because it will likely affect you.
Using Facebook to Convert Prospects into Customers
I was visiting a customer who was getting ready for his grand opening of his fitness business. He was clearly excited, yet nervous at the same time. His website construction was behind, his build out had just been completed, and he was within a week of his grand opening. Sound familiar? With so many things to do in the life of a gym owner, preparing for a grand opening is just one of many hurdles you face.
Authenticity & Transparency in the Workplace
One of the easiest ways to improve employee and client satisfaction is by promoting transparency. I define transparency as open and honest communication with all of your stakeholders - your employees, your clients, your partners and your neighbors. Transparency is acting authentically with the goal of achieving the best result for all. The definition makes it sound easy, but true transparency may be a little uncomfortable at times. Just know that the benefits are always worth a few uncomfortable moments.
The 5 Member Red Flags You Need to Know
The first and most recognizable red flag is when a member doesn’t come to class anymore. If someone normally comes in with a predictable frequency but abruptly deviates from it, you’re seeing a red flag. From there, it’s worth the time it takes to check in with them to discover the reason for their absence. It might be that they don’t feel motivated to workout or don’t live in the same area now. Either way, it’s time to connect with your member and see what you can do to bring them back.
Increase Gym Membership by Promoting Resources
If you read my blog last week, “What’s a Persona and Why You Need One For Your Fitness Business Marketing Strategy,” you learned how to create the “ideal” customer / persona for your fitness business. Now that you have this persona (or even more than one), let’s talk about how you can start creating and promoting resources to reach that persona and increase gym membership.
Top Ten Reasons Why You Should Be Using Our Advanced Workout Tracking
We launched our new Premium Workout Tracking last month and hundreds of our customers activated this feature to track workouts. Just in case you haven’t activated it yet, we compiled our top ten list of reasons why you really should activate Zen Planner Premium Workout Tracking.
Winning with Jackson’s MMA Association
It’s an exciting time to be involved in MMA. With the return of Renzo Gracie in his comeback match against Kazushi Sakuraba and the upcoming Jiu Jitsu World Expo in Long Beach, the enthusiasm for this sport just keeps building. This is even truer for our team because we recently joined forces with leading MMA coach, Greg Jackson to bring our software to Jackson’s Affiliate members.
What’s a Persona and Why You Need One for Your Fitness Business Marketing Strategy
I’ve been in marketing for a long time. I remember the not-so-distant-past when it was perfectly acceptable to do what is called “spray and pray.” Send your offer out to as many folks as possible and pray that someone takes you up on it. Read more.
5 Things You Should Be Doing to Keep Your Members at Your Gym or Studio
We all have heard time and time again that it’s easier to keep an existing customer, client, or gym member than it is to go and get a new one. But did you know it’s also much less expensive? Read here for tips to manage member retention with ease.
Millennials are Changing the Heart of the Fitness Business (and Every Other Business too)
As a sometimes cranky Gen X’er, I can be quick to judge the Millennials for being different. To be fair, I literally met hundreds of them searching for their dream job when I was the hiring manager for Zen Planner. But after being able to spend the last year and a half working closely with Millennials, I’ve come to realize that they are responsible for many of the things that make Zen Planner great. Read more.
How To Solve The Problem of Funding Your Fitness Business
So you have a great business idea. Maybe it’s a business you would like to buy, or better yet, you have a great business that you are looking to expand. You may need to purchase equipment, you may need more space, or you may need to hire employees. Regardless, you need cash to turn your vision into reality. So, what do you do?
Want to Program the Granite Game’s Event 1 Workout at Your Gym? Here’s How You Do It!
We are hanging out in beautiful St. Cloud, Minnesota for the 2014 Granite Games. Despite the drizzly weather, the spirits are high inside St. Cloud State University's Hockey Center. Read More.
