FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Is Your Gym’s Website Secure?
Many small business owners think website security is just something big corporations need to worry about, but that’s not true. Any website is vulnerable to fraud, theft and malicious attacks like viruses and malware.
Why Community is the Most Important Success Factor for Your Fitness Business
If community is the most important success factor for your fitness business, then your business model should encourage a loyal community - commitments rather than inconsistent transactions.
3 Ways Your Martial Arts School Can Increase Revenue with Facebook
Since Facebook is still the most widely used social network, it makes sense that you should use Facebook for sharing your school’s news and updates.
Using Events to Build Community and Diversify Revenue
As a busy fitness business owner, you may not think planning and hosting events at your gym is worth the effort. While we have to agree the preparation does take some time, the community building and revenue generating benefits make the effort involved in events extremely worthwhile.
Running a Successful Yoga Studio Retail Sales Program
Things are going well, so it only makes sense to consider selling retail products at your studio too. To help you make your decision we’re going to cover the pros and cons of retail sales.
Why You Should Make Athlete Retention a Priority
Athlete retention has always been a top concern for affiliate owners. The problem is that retention is a slippery issue. It takes time to manage, and with all the competing demands you’re juggling, it’s easy to let retention programs slip through the cracks. We’ve got a solution to this problem, and it comes down to using your greatest asset to help manage retention- your coaches.
How to Attract the Right Prospects to Your Gym
Dedicated members provide predictable revenue and help grow your business by referring family and friends.
Teaching the Teachers: Should You Offer Yoga Teacher Training at Your Studio?
It’s one thing to teach students, but it’s another to teach teachers. Even if you’re not ready for that, it doesn’t mean a YTT at your studio is off the table.
Developing a Winning Team at Your Martial Arts School
In the martial arts industry, a strong staff is paramount. Your staff, from instructors to front desk assistants, are often the first impression for your students and prospects.
Zen Planner’s New Attendance History Feature
Zen Planner’s new Attendance History feature allows members to view their Attendance History, and for rank-based programs, to view progress towards their next belt or test. This means members can now follow their progress and stick to their attendance goals within the Member App.
Building Your Affiliate Gym’s Marketing Arsenal
Your affiliate gym’s marketing arsenal includes much more than an email list and social media accounts. There are several often-overlooked tools and integrations that must be implemented to thrive in 2019. These tools and integrations work together to make your life easier, so you can master your affiliate business, grow your community and delight your members.
How Customer Feedback Helps Shape Product Development at Zen Planner
Customer Feedback is an essential component of Product Development at Zen Planner.
How to Manage Your Time as a Studio Owner
Owning a business isn’t easy. You are managing a class schedule, developing your staff, maintaining the facility, paying bills, thinking about growth and you also have a personal life (hopefully) outside of the studio.
The Importance of Responsive Design for Your Gym’s Website
Simply put, responsive design allows your website to automatically adapt to the screen it is being used on, regardless of the device. In 2019, responsive design is essential for your gym’s website.
3 Reasons to Host an In-House Tournament at Your Martial Arts School
There is a barrier, especially for beginners, between training at your school and competing against someone from another school.
Hosting Your First Nutrition Seminar
Whether your fitness business is large or small, general or niche, a nutrition seminar may be a good way to engage your current members and attract new members. Hosting a nutrition seminar not only provides more value to your customers, but it helps establish your fitness business as the local thought leader.
Hiring and Development: How to Build a Winning Team at Your Affiliate Gym
Building and leading a staff is one of the most difficult aspects of any business. In an industry as personal as fitness, a strong staff is paramount.
How to Create a Blogging Strategy for Your Studio
While the level of detail will vary, if your studio has a blog then it’s worth your time to create a documented blogging strategy. Blogging can be as simple or as complex as you choose to make it. With that, there are some common components most blogging strategies should consider.
Starting a Successful Affiliate Gym: An Interview with the Morton Family
Maria and Phil Morton own a successful affiliate gym in London, over 4,000 miles from their home in the states. Learn how they launched this box and how they remotely run day-to-day operations from "across the pond".
Innovation and Inclusion: A Better Experience for Trans and Non-Binary Athletes
Zen Planner has released new gender neutral features for 2019 including enhancements to our leaderboard and athlete profiles.
Building Your Gym’s Brand
Good branding is not accidental, it's intentional. Whether you've got a new business or if you've been in business for years you can always do something to improve your branding. Read on for some helpful insights and tips.
Why Your Martial Arts School Needs a Google My Business Listing
Getting found online is important, getting found online by people in your location is even more important. Learn how to claim and optimize your Google My Business listing to get found online.
Four Prospecting Tools You Need to Grow Your Box
These days it seems like everyone is pitching the perfect solution to help you grow your affiliate gym. While there will always be new strategies and tactics to try out, the most efficient member acquisition strategies start with the prospecting tools in your box management solution.
7 Most Important Metrics for a Healthy School
To run your business efficiently, you should keep the same watch on your metrics. Your metrics will tell you everything you need to know to run your business effectively and intelligently.
4 Ways Blogging Adds Value to Your Website
Blogging can increase the value of your website through content that provides value to your blog readers. Here are four ways that you can make sure that you are maximizing the value of your website with your blog.
