Everywhere we turn today we see a challenge. From the ever played out ALS Ice Bucket Challenge to the super successful Lurong Paleo Challenge, there seems to be something in our collective psyche that motivates us to take action when faced with a challenge.
Matthew Howland was in his third year as a middle school teacher when he started a free after-school program he called Youth Combine. This program was a class-based fitness outlet for students in his school and was born out of concern for the countless number of kids he saw who couldn’t run a lap around the soccer field without becoming winded.
Location, location, location. Every expert that you talk to about attracting prospective members to your gym, martial arts studio, or box will tell you the most important thing to think about is your location. This is particularly important if you are trying to capture working professionals who want to workout before or after work or during their lunch hour.
As a Health Coach, I’ve been a part of these kinds of challenges a few times and I can tell you from experience how to do it for optimal effectiveness and how not to do it. The more communication and community you have, the better it will go.
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