FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
6 Simple Ways to Reach Students in Your Neighborhood
Today we are going to focus solely on how to get your name in front of school-aged students in your community. You might already be doing some of the things we’re going to suggest, but hopefully, you’ll get a few new ideas and a renewed excitement about connecting with elementary and middle school students in your community.
How to Host Kid’s Yoga Classes at Your Studio
Yoga is a growing practice, reaching more people everyday. Why not hold a children’s yoga class at your studio?
3 Things to Get Your Affiliate Gym Financially Fit in 2017
Whether you have 50 or 500 members, it doesn’t hurt to take a good look at the financial fitness of your box. Your idea of success may not be centered around high profits but the truth of the matter is if you’re not generating profits, you won’t be in business long.
3 Bits of Advice for When Your Gym’s Instagram Posts Suck
With just a little attention to Instagram Insights, you can make sure that your gym's posts get the engagement you're hoping for.
Zen Planner Releases 2016 Affiliate Gym Benchmark Report
This year, we set out to gain deeper insight into the financial success of affiliate gyms around the world. In a recent survey, we asked affiliate gym owners to share information about the performance of their box through a series of financial, operational and emotional questions. With over 400 affiliate gym owners responding, we were able to create the most detailed financial performance information that we’ve ever seen for our industry.
6 Ways to Convert Groupon Visitors and Drop-Ins
Converting your drop-ins and Groupon students isn’t hard. It just takes putting a few key strategies in place.
How Martial Arts Affiliations Can Help Each Other Grow
At their core, affiliations and teams are essentially an extended family tree. It’s very rare that they don’t have close relationships with their extended martial arts family in other parts of the country or around the world.
Gym Website Design 101 for Fitness Business Owners
With the rise of smartphones, websites (mobile friendly websites in particular) are more important than ever before. However, more than half of small businesses still do not have a business website. So, why should these businesses have a website?
Why Showing Progress Will Lead to Success at Your Boot Camp
Personal fitness trackers are powerful motivators, aren’t they? They work because they show the wearer their incremental progress toward a goal. But you have a much more powerful tool than a personal fitness tracker to help your members, and we’re going to show you how to use it to show progress and deliver an unending supply of motivation.
Operational Excellence Part 5: Best Practices to Save Time
Since you’re busy, and the real value-add actions usually occur when you’re with your athletes, you need to find ways to spend less time doing tedious and recurring tasks. To help you figure out which tasks are wasting your time and how you can get away from them, we’ve created this list.
Top 3 Gym Member Retention Warning Signs
Having one key member decide to leave can set off a ripple effect. To prevent this from happening, keep a close eye on these common warning signs that someone might be thinking about leaving your gym.
Another App? Zen Planner’s Product Vision
2016 was a lot of work, and we’re proud to have laid down the foundation for the future of our technology platform and user experience. The next phase, and much of our focus for 2017, will be to begin to resolve our existing products with these apps.
Holiday Gift Giving Guide for Your Members and Coaches
The holiday season is upon us and what better way to show appreciation to your staff, members and community than by gift-giving! There are many ways to show appreciation to trainers, members and your community.
The Gym Owner’s Guide to Member Retention Warning Signs
Member retention is a major focus for gym owners around the world, as member turnover is something that can quickly get out of control. How do you prevent this situation from happening at your gym?
How to Build an Amazing Brand for Your Martial Arts School
Amazing brands don’t just exist in large corporations. In today’s post, our good friend, martial arts consultant, Tom Callos, his tips building an amazing brand for your school.
Operational Excellence Part 4: Diversify Revenue Streams
One facet of operational excellence is diversifying your revenue streams. Diversification will help you prepare for changes in the industry and give you greater financial security.
Why Your School Doesn’t Need a Collections Service
As a business owner, you have to be paid for your services. If you don’t collect the money that’s owed to you, you’ll quickly be out of business.
Operational Excellence Part 3: Consistent Athlete Experience
To systematize your athlete experience, you’ll need to work on training your athletes and staff to follow specific operational procedures. The three following areas are those that need the most structure to create a consistent experience.
Operational Excellence Part 2: Welcoming & Exiting Athletes
As you know, first and last impressions are critical. So having a process for welcoming and exiting athletes is an important step in operational excellence. Doing a good job of bringing athletes in and kindly and attentively transitioning them out ensures everyone has a positive and consistent experience, which will lead to better retention and a higher percent of member returns.
Why Your Martial Arts School Should Sell Custom Retail
We think stocking and selling custom retail gear is a smart business decision. If you’re on the fence about introducing it at your school, we’re hoping these many benefits will change your mind.
Boost Student Engagement with Smart Belt Tracking: A Game-Changer for Martial Arts Schools
The most important information from tracking promotion eligibility directly impacts individual students on their journey. By using Zen Planner’s belt tracking tools, an instructor can be consistent with each student.
Hosting Seminars at Your Gym: Part 2 How to Determine if Hosting is Right for Your Gym?
In the second portion of our two-part series, we’ll cover the reasons gym owners might not want to host, as well as provide some tips to help you decide if hosting is a good move for your box.
Website Redesign for Martial Arts: Before and After Pictures
Our team recently took part in the exciting transformation of the PRO TKD website. The site was redesigned to focus on beautiful imagery, ease-of-use and lead conversion.
Hosting Seminars at Your Gym: Part 1
Every functional fitness gym owner has, at some point, thought about whether or not to host a specialty seminar. It’s pretty cool to have a high profile coach come to your facility and work with your athletes, but do the pros outweigh the cons in actually executing the seminar?
Improve Your Business Through Member Reservations & Check-Ins
Last week we talked about how actively tracking attendance can enable fitness business owners to improve their schedule. But attendance data can help business owners do much more than just that. With close monitoring, it can also help increase member engagement and retention and improve your business overall.
