FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Where to Get Started with an SEO Strategy for Your Fitness Business
SEO is extremely important for local fitness businesses. Get detailed tips on the first step to creating a successful SEO strategy, a strong keyword list.
Why You Must Focus on Gym Retention Before Marketing Your Business
Before you dump any more money into creating awareness, here are four areas to evaluate to make your marketing dollars go further.
Pro Gym Retention Idea: Assign Athletes to a Coach
Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies.
Spring Cleaning Tips to Improve Your Fitness Website
Spring is the season known for bringing new change, new energy and new life. So why not apply this to your fitness business website? When determining if your website needs a little spring cleaning keep in mind, less is more.
How to Build a Strong Martial Arts Community at Your School
As a school grows, it becomes harder and harder for the owner to be present in each of the students’ lives. But if the vision, responsibility and practices are shared down and owned by the other instructors and employees, that community can continue to grow stronger.
Three Reports that Simplify Tax Season
It’s never too early to start prepping your taxes. Did you know that Zen Planner can make tax season a little easier for you?
Our Favorite Yoga Teacher Resources to Keep Your Classes Fresh and Students Coming Back
When you’re busy running from class to class, there’s little extra time to devote to the task of class planning. When that happens, it’s easy to teach the same material or use the same playlist again and again.
5 Simple Tips to Make Your Fitness Videos More Watchable
Whether you’re creating an intro video, a how-to video, a member spotlight or “going live”, here are five ways you can capitalize on this growing trend and create more watchable fitness videos.
What You Should Include In Your New Member Welcome Packet
One often overlooked, simple way to welcome new athletes is with a welcome packet. Packets are easy to put together but well received and appreciated. To help you create your own welcome packet, we’ve made this list of the most common things to include.
5 Ways to Build Your Gym, Studio or School’s Brand on Instagram
More people are joining Instagram everyday and Instagram is quickly becoming their preferred social networking site. With that in mind, here are some tips for how you can (and should) build your brand on Instagram.
4 Ways to Market Your Martial Arts School to Women
If you’re looking to increase the number of female students at your school, consider implementing the following four marketing tactics.
5 Social Media Marketing Tips for Your Yoga Studio
Social media can seem like a daunting undertaking, but with a little nurturing, you’ll see that social media can be very beneficial to your business. These tips will help you ditch the social media stress and get centered.
Who, What, Wear: Tips for Improving Communication with Prospective Members
A few years before I moved to Denver and [...]
The Debate on Martial Arts Belt Promotions: Maintaining Student Count and Standards of Your Martial Art
The criteria used to measure and progress students when they deserve promotion is one of the most widely debated topics in almost every discipline of the martial arts world.
5 Reasons Your Gym, School or Studio Needs a Brand
Brand has become a buzzword associated with tech startups and Silicon Valley, but the truth is your fitness business really needs a brand as well. Before we get to why your fitness business needs a brand, let’s cover what a brand is, exactly.
Getting Equipment for Your Affiliate Gym
While some new affiliate expenses like affiliation fees, are fixed, there are other costs that can be reduced by shopping around or having a strategic plan in place. The biggest and easiest way to cut costs upfront is by having a strategic approach to purchasing equipment.
5 Tips for Marketing Your Yoga Studio to Baseball Players
As a yoga studio owner, you’re in the unique position of marketing the benefits of your practice to different types of athletes.
4 Popular Fitness Challenges for Your Members
Ever had your members participate in a fitness challenge? Get recommendations on which challenges to join to help your members achieve their fitness goals!
4 Powerful Ways to Grow Your Martial Arts School
Recruiting new students is something all school owners want to be better at, but it’s a process that takes time and constant work. If you put off the process and only think about it when you actually need new students, you’ll end up scrambling and working harder than you have to. But if you diligently work at it a few hours a week, you’ll have a steady stream of new faces throughout the year.
Zen Planner Now Offers Search Engine Marketing to Website Customers
Having a modern, informative and responsive website is incredibly [...]
How to Retain Gym Members After the New Year Rush
Now that we’ve survived the hectic holiday schedules, the New Year resolution rush and all the new members eager to get in shape and get their routines back on track, it’s time to show some love. Keep them engaged and focused on the goals they set at the beginning of the year.
How to Use Affinity Marketing to Flip Your Gym’s Prospect Funnel
The internet has given you an audience of millions. Most of them don't want your service, so how do you find the people who do?
4 Martial Arts Social Media Marketing Tips for School Owners
To make sure you’re using social media to its fullest potential for your school, we pulled together a list of the current best practices for your social strategy.
Growing Your Yoga Business
One of Zen Planner's own, and former yoga studio owner and instructor, Shelley Coughlin, shares her top advice on how to grow your studio. Get her tips now!
Pro Retention Strategies for Martial Arts Schools
For a martial arts school owner, it is common goal to change as many lives as possible. In order to succeed in this regard, it is important to monitor the retention rate for students new to your school.
