FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Hot Off the Press: Zen Planner’s Third Annual Benchmark Reports
Zen Planner's Annual Benchmark Reports are here!
Five Key Financial Tips for Opening a Gym
As Controller of Zen Planner, I understand the need for sound finances in running any business. But I also recognize that not everyone enjoys spending their time examining balance sheets and bank statements. For that reason, I’ve complied a few tips that will help you plan for success when opening your fitness business. Hopefully, these tips will free up some time for you and allow you to focus on doing what you love, which is changing lives through fitness.
How to Pull an Attendance Summary Report with Zen Planner
It’s important as a business owner to have quick insight into how popular your classes are and which of your members are coming in the most frequently.
6 Tips for Your Fitness Website
In order to stand out, your fitness business website needs to be both engaging and secure. We've outlined six tips for your fitness website that can help you turn your site into a lead generating machine.
3 Ways to Help Your Students Prevent Injury and Train Forever
Martial arts injury prevention is paramount when teaching and training at your school. Keep your students healthy & (relatively) pain-free with these tips.
Yoga Studio Pricing: Serve Your Community by Charging What You’re Worth
Yoga studio pricing can be challenging, but charging what you’re worth should be an easy decision. In order to create impact through your yoga passion, the business must be in a healthy and centered state.
Improve Your Gym’s Website Accessibility
Is your gym website accessible to all visitors? Use these tips to make improve accessibility and user experience on your site!
Increase Your Affiliate Gym’s Revenue with Retail Merchandise
Increase Your Affiliate Gym's Revenue with Retail Merchandise
Using the Customer Journey to Sell More Gym Memberships
The customer journey refers to the path prospects take to become customers. Mapping out this process is a useful exercise because it allows you as the business owner to identify the stages you’re currently communicating with your prospects and where you may be dropping the ball.
Zen Planner and SugarWOD are Joining Forces!
We are thrilled to announce that our parent company, Daxko, has acquired SugarWOD!
Workout Tracking – An Essential Tool for Member Engagement and Retention
Members expect their gym to use Workout Tracking, and with so many reasons to use it, there’s no excuse to leave members without it.
Protecting Your Business with Gym Waivers and Membership Agreements
Protecting your members and business through signature documents like gym waivers and contracts is not an exciting topic to read about, but it’s a topic that must be addressed by every fitness business.
Martial Arts School Pricing: Charge What You’re Worth
No matter how long your school has been in business, no matter how big your school is, you have an expertise and unique value that is worth premium pricing.
How to Develop a Centered Team at Your Studio
Building and leading a team is one of the most difficult aspects of any business. In the yoga industry, a centered staff is paramount.
5 Reasons Why Members Leave a Gym
These are the 5 most common reasons members leave a gym and what to do about it.
Should You Outsource Website Design and Management?
Is your website modern and optimized for lead generation?
A Member Retention Plan For An Amazing Member Experience
Not only is this system a way to guarantee an amazing experience for your members, but it will form the cornerstone of your member retention plan.
5 Best Practices for Selling Retail Merchandise at Your Martial Arts School
Many martial arts school owners want to sell retail merchandise at their dojo, but they’re not sure how to get started.
Is Your Gym’s Website Secure?
Many small business owners think website security is just something big corporations need to worry about, but that’s not true. Any website is vulnerable to fraud, theft and malicious attacks like viruses and malware.
Why Community is the Most Important Success Factor for Your Fitness Business
If community is the most important success factor for your fitness business, then your business model should encourage a loyal community - commitments rather than inconsistent transactions.
3 Ways Your Martial Arts School Can Increase Revenue with Facebook
Since Facebook is still the most widely used social network, it makes sense that you should use Facebook for sharing your school’s news and updates.
Using Events to Build Community and Diversify Revenue
As a busy fitness business owner, you may not think planning and hosting events at your gym is worth the effort. While we have to agree the preparation does take some time, the community building and revenue generating benefits make the effort involved in events extremely worthwhile.
Running a Successful Yoga Studio Retail Sales Program
Things are going well, so it only makes sense to consider selling retail products at your studio too. To help you make your decision we’re going to cover the pros and cons of retail sales.
Why You Should Make Athlete Retention a Priority
Athlete retention has always been a top concern for affiliate owners. The problem is that retention is a slippery issue. It takes time to manage, and with all the competing demands you’re juggling, it’s easy to let retention programs slip through the cracks. We’ve got a solution to this problem, and it comes down to using your greatest asset to help manage retention- your coaches.
How to Attract the Right Prospects to Your Gym
Dedicated members provide predictable revenue and help grow your business by referring family and friends.
