FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Confessions and Advice from a First-Time CrossFitter
I’ll admit: I had zero interest in CrossFit®. I had the opposite of interest – I actively refused to try it. I didn’t know why anyone would choose to do burpees, and the Olympic lifting intimidated me. Erika’s assurance that “people like us” belonged to this box made me think: it’s worth a shot.
How to Stay in Touch with Former Fitness Studio Members
Your business depends on these individuals continuing to pay for their membership and your community benefits from them being there as well. While you won’t be able to keep every member who is thinking about leaving, what do you do when someone actually moves forward with cancelling their membership?
What You Should Include in Your New Member Welcome Packet
When designing new your member welcome packet, here are some important items to include.
Simplify Your Gym Check-In Process with Zen Planner’s Front Desk
Front Desk was built for your staff to use. It is a platform that is easy to navigate and includes the most important functionalities for staff members.
Running a Successful Martial Arts School: Are You Able to Pursue Your Mission?
Accomplishing your purpose is the definition of success, so we need to dig into the aspirations for your business. What is the reason you get out of bed everyday?
Is Your Yoga Studio Compliant with Worker Classification Laws?
It’s not uncommon for yoga studio owners to hire teachers as independent contractors. However, some studio owners are finding themselves caught in legal battles over the classification of their teachers.
How to Develop a Yoga Studio Referral Program
How can you encourage your students to spread the word about you? Sometimes they'll do it naturally, of course, if they are happy with their experience there, but a little incentive can go a long way when it comes to word of mouth advertising.
Should You Sell Retail at Your Gym? Sell Yes!
Selling gym retail is easier than you might think. Here’s why, and how, to get started.
Increase Gym Membership Sales Utilizing the Funnel
What’s the perfect number of touches to make a sale? Unfortunately, there’s not one magic number. Certain research suggests at least six touches, but is eight or 10 better?
3 Ways Our Yoga Management Software Brings Zen to Studios
In the yoga community we have come to accept these challenges as the norm because until now, there really haven’t been many robust alternatives to MINDBODY. However, you are in luck!
3 Additional Revenue Opportunities for Your Martial Arts School
Have you thought about different ways to bring in more revenue at your school? Most schools sell gear like gis and belts for the convenience of their students, but this is by no means the only thing a martial arts school can do for profit that their students will love.
Should You Host a Yoga Teacher Training at Your Studio?
It's one thing to teach students; it's another to teach teachers. But even if you're not ready for that, it doesn't mean a YTT at your studio is off the table.
2017 CrossFit® Games: Your Guide to Madison
Each year we typically share tips on why you should attend The Games and survival tips during your time there. This year, we asked around and compiled insider tips from our friends living in Madison to help you make the most of your trip.
Our Favorite Memories from the 2017 Martial Arts SuperShow
The Martial Arts SuperShow is a three-day whirlwind of speakers, martial arts celebrities, crowded vendor booths and of course training sessions in various martial arts. Here are some of our highlights from this year's event.
The Box Business Plan: Part 4
Just as fitness coaches measure 10 elements of fitness, gym owners should track the following seven areas of excellence.
Increase Members with Zen Planner’s Prospect Funnel
The most successful fitness businesses, regardless of their specialty, have one thing in common when it comes to converting those prospects into members: a prospect follow process that is set in stone and followed all the way through for every person that shows interest.
The Box Business Plan: Part 3
A couple weeks ago I began writing a series providing tips on building a comprehensive business plan for your affiliate gym. Today we’ll continue this series by discussing the importance of writing out your policies and procedures.
The Box Business Plan: Part 2
Last week, I kicked off my series on how to write a strong business plan for your box. I covered the importance of developing a mission and vision and why you need to consider your high-level goals. Today we’ll continue this series by developing your unique service.
Zen Planner Wants to Send You to The 2017 CrossFit® Games
Members of the Zen Planner team will be there, will you? If you missed out on buying tickets, there’s still a chance for you to go as we’ve giving away two-all access passes to one lucky Zen Planner customer!
Streamline Your Gym Operations by Understanding Essential Business Costs
Reading your processing statement can be like trying to understand a foreign language. Most business owners accept it as a necessary evil for collecting payments, but it is important to know what you’re paying for.
The Box Business Plan: Part 1
This four-part blog series is a step-by-step guide to writing a business plan. In it, I’ll give you the equations you’ll need to be successful. Every gym is different, but the best have things in common.
Seven Tips to Help You Host a Successful Workshop at Your Yoga Studio
A workshop can be very good for business. Not only will your current students (and teachers) learn something, you might find yourself with several new students by the end of the day!
4 Things Every Yoga Studio Website Must Have
A yoga studio website is no longer a competitive advantage, it’s a necessity. With so many people turning to Google to find businesses in their neighborhood, if you don’t have a yoga studio website, you simply won’t be discovered.
New and Exciting Enhancements for Zen Planner’s Staff and Member Apps
At Zen Planner, we are dedicated to making our customer’s lives easier, as well as helping them to become successful. That’s why over the past month, our Product and Development teams have been busy building out several new features that we know you and your members will love!
4 Reasons to Limit Class Sizes at Your Fitness Studio
As the fitness studio owner, of course you want your classes to be popular, and of course you want more members who love them. But when classes get too big, the quality of the member experience starts to decline.
