FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
Workout Tracking for Business Success
Fitness tracking is hot, is your gym using it? See how workout tracking can help your members achieve their results & better their experience at your gym.
An Introduction to Search Engine Marketing
For the past five or so years I’ve been working as an internet marketing specialist. I’ve been in this game so long that I commonly forget that much of the terminology and acronyms I use on a daily basis sound like another language to most people. A great example of this is when I started doing pay-per-click advertising and my mom was telling her friends that I had some sort crazy marketing job that involved something called “paper click.”
Common Misconceptions About Owning a Fitness Business
In my role as VP of Marketing for Zen Planner, I get to meet and talk with the owners of fitness businesses almost every day. One thing that has struck me in the past year of working with and hearing from fitness business owners is the refrain, “I thought owning a fitness business would be different.”
Introducing Our New Partner, Revgear
Zen Planner has partnered with martial arts equipment company, Revgear, to help martial arts schools better run their business. Learn about the partnership!
Setting Goals That Drive Growth
You've likely already set your 2015 goals for your fitness business. Get tips on how to track, support and get your customers to rally around these goals. Read more.
Keep Employees IN LOVE with their Job – Top Three Retention Strategies
Any Human Resources professional will tell you that unwanted employee turnover is not a good thing. With turnover, a business must absorb the cost of recruiting, hiring and training a new employee. According to an article in Inc. Magazine, this can be as much as 150 percent of the employee’s annual salary. Plus, turnover places a heavy burden on the remaining stuff, decreases morale, and compromises good customer service.
How to Plan a Grand Opening for Your Fitness Business
The grand opening of your fitness business is an important event to help you make a good first impression in your community. See how to make it successful!
Why Local Search Should Be Included in Your Fitness Marketing Strategy This Year
I recently arrived home surprised to discover that a phone book had been dropped off on my front porch. “They still make these things?” I asked myself as I proceeded to walk the outdated bundle of paper straight to my recycling bin. While I still search for local business information on nearly a daily basis, a phone book is certainly not the place I go to do so.
Key Lessons Learned From Martial Arts and MMA Business Owners (Part 3)
Our team has had the honor of getting to know thousands of fitness business owners during our years serving this community. Throughout countless conversations, we’ve picked up some recurring takeaways that can help you steer your business to success. This is our last installment of a three part series.
Zen Hacks- Tips and Tricks to Save You Time
We are passionate about helping you grow your fitness business. Download our eBook to spend less time on admin tasks by using our recommended Zen Hacks!
Key Considerations for Social Media
To create a successful social media marketing plan, a strong strategy is key. See what you need to take into consideration before creating a social program.
Workout and Fitness Tracking is Hot. Are You Offering it for Your Members?
Fitness trackers are all the rage right now. From bands and clips, to apps, watches and now stylish Swarovski fitness bracelets, fitness tracking devices were some of the hottest items at the 2015 Consumer Electronics Show. Yes, these trackers are everywhere, and sure, they’re pretty cool. But just like any other piece of new, trending technology, they do have their downsides…
Key Lessons Learned From Martial Arts and MMA Business Owners (Part 2)
With a world that is highly mobile, there’s no reason you should be tied to your computer in the studio. Cloud- based software enables you to have access to have access to your fitness software from almost any device - a laptop, iPad, tablet or mobile phone.
Three Ways You Can Use Email Marketing to Grow Your Fitness Business
If you’ve ever purchased anything online, you likely have also received a follow up email that offers you additional items that you might be interested in. I have two school-aged children who seem to grow out of clothes as soon as we rip the tags off. As a result, I’m a frequent flier on sites like Hanna Anderson and OshKosh for kids.
How to Grow Your Gym with Effective Marketing Part Two—Utilizing Client Referrals and Creating a Dynamic Web Presence
In our first post on growing your gym through effective marketing techniques, we introduced the three legs concept and its importance in the fitness industry. We discussed how to avoid the commodity marketplace trap and how to grow a name for yourself through community involvement. In this post, we’ll move on to the second and third legs: client referrals and creating a dynamic web presence. Read more.
Dojo to Dominance: How Automation is Revolutionizing the MMA Business
Our team has had the honor of getting to know thousands of fitness business owners during our eight years serving this community. Throughout countless conversations, we’ve picked up some recurring takeaways that can help you steer your business to success. Told with stories of our wonderful customers, here are the first three of eight key lessons we’ve heard from Martial Arts and MMA business owners.
Is Fear Alleviation Part of Your Fitness Marketing & Member Acquisition Strategy?
There’s a new fitness campaign that’s receiving quite a bit of press right now. The campaign, This Girl Can, is trending on Twitter (#thisgirlcan) and is being talked about in major publications like People and The Huffington Post. Read more...
5 Essential Website Features that Fitness Business Owners Ignore
Unless you’ve been hiding in a cave for the past 5 years you know that technology changes really fast. With these changes comes higher user expectations. In other words - your website visitors are becoming more and more influenced by the quality of your website, which means if your competitor is investing in his website with new technology, he’s getting the upper hand. .... Read more.
How to Grow Your Gym with Effective Marketing Part One — An Introduction to the Three Legs Concept
The fitness industry is incredibly competitive, often seeming as though there isn’t space for anyone new. But from what we have seen and experienced, gyms that master what we call the “three legs concept” can truly break through. These gyms are not only sustainable in the long term, but become profitable over a short period of time.... Read more.
The 11th Annual Alabama Martial Arts Build-Vention
We are always humbled by the incredible work our clients do in their communities, and we love sharing their inspiring stories with you. Today we’re going to tell you about the 11th Annual Alabama Martial Arts Build-Vention, led by martial arts business consultant, Tom Callos.
Why Not Now? Three Reasons You Should Implement Membership Management Software Before the New Year
It's almost the New Year & your gym is about to see an influx in new members. See the top reasons why now is the best time to implement gym mgmt software!
Benchmark Your Business to Measure Your Success
The end of the year is almost here. For many, it’s a time to look back and reflect on the things we accomplished throughout the year. It’s also a time to set new goals for the upcoming year.
Increase Conversion With Facebook’s New CTA Button
Facebook marketing can be challenging. We now need to pay to boost our posts, if we want them to be seen, and it’s hard to trace our followers and post “likes” back to our revenue. But there’s good news coming out of Facebook’s News Blog, and it’s sure to redeem them in the eyes of Business Page holders.
Grow Your Network, Grow Your Fitness Business
There are many examples of the old adage “It’s not what you know, it’s who you know.” That’s why networking is one of the most important things you can do to grow your business.
Facebook Bans Like Gates- Here’s What You Need to Know
As if #Alex from Target and the #CowboysUK hashtag snafu weren’t enough social media news for you today, we’re here to tell you about Facebook’s ban on like gating. Unlike the two above-mentioned social media stories, this is one you’ll want to know about because it will likely affect you.
