Fitness Industry Blog2018-10-31T23:27:00+00:00



Zen Planner’s Benchmark Report Retrospective: Key Findings

August 15th, 2018|Categories: Business, General Fitness|

We conducted four fitness industry benchmark report surveys this year. Each of these surveys are addressed to a separate fitness industry vertical, Boutique Fitness, Martial Arts, Affiliate Gyms, and Yoga. In addition to the key insights learned for each specific vertical, we also found some commonalities that spanned across all business types in the fitness industry. Check out the videos and read on to learn more.

Investing in Coach Development Part 1

August 3rd, 2018|Categories: Affiliate Gym|

With all of the expenses gyms already incur, investing in continued education for your coaches may seem like a luxury rather than a business necessity. It’s easy to focus your attention on expenses like marketing, purchasing equipment, hosting events, offering more classes and other factors that clearly contribute to the bottom line of your gym.

How to Beat the Summer Attendance Slump

July 23rd, 2018|Categories: Gym owner|

The thing is, summer doesn’t have to be synonymous with an empty gym. With some planning and a little work, you can keep your members engaged and motivated to work out all summer long.

Comments Off on How to Beat the Summer Attendance Slump