ClassPass has changed their pricing model to a credits based system. This change provides both downside and opportunities for studio owners. Read our blog to see how you can still receive the benefits of working with ClassPass while limiting your downside.
Teachers tend to work at numerous studios and might leave yours if they get a class that offers more money or is closer to home. When they're connected to multiple studios, it's hard to get them to develop a special allegiance to yours.
Having an optimized website, social media presence and other advertising methods might generate a high volume of leads, but school owners often struggle with converting those leads into full paying students.
Planning out your marketing strategy is one of the most important parts of operating a successful fitness business. In order to be successful you need a plan and you need to stick to it. We've built out a marketing calendar template to help you do both!
In this guest post Craig Patterson from the MadLab Group details a strategy that he uses to help grow affiliates across the globe. Read on for some tips on sales strategy and how to become a better ambassador in your fitness community.
Mastering gym finance is vital when operating a fitness facility. But the most important thing is to know what you don't know. To help you out, we've created a 40 page guide to gym finance to give you some actionable tips and advice to improve your gyms finances.
Member churn is one of the most important metrics to monitor for your fitness business. In this post, we're going to dig into how to calculate member churn and some best practices to implement for your business.
One of the greatest challenges for fitness business owners is bringing in more members through their doors. One of the best ways get more members through your doors is through your website, specifically through your lead forms. Read on to learn more.
We conducted four fitness industry benchmark report surveys this year. Each of these surveys are addressed to a separate fitness industry vertical, Boutique Fitness, Martial Arts, Affiliate Gyms, and Yoga. In addition to the key insights learned for each specific vertical, we also found some commonalities that spanned across all business types in the fitness industry. Check out the videos and read on to learn more.
In our latest benchmark report we surveyed hundreds of affiliate gyms across the country to find out what separates the highest performing boxes from those that are struggling. After analyzing the data, we found a few key insights that could help any affiliate improve their business.
We surveyed hundreds of martial arts schools across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the martial arts industry.
We surveyed hundreds of yoga studios across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the yoga industry.
We surveyed hundreds of gym owners across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the boutique fitness industry.
With all of the expenses gyms already incur, investing in continued education for your coaches may seem like a luxury rather than a business necessity. It’s easy to focus your attention on expenses like marketing, purchasing equipment, hosting events, offering more classes and other factors that clearly contribute to the bottom line of your gym.
Blogging is uber important for fitness businesses, particularly when it comes to local SEO. We've outlined four resources that will help you kickstart your blog and start brining in more prospects. Check it out!
Matt Shapiro, chief instructor of United Studios of Self Defense has taken great strides to build his school into the best possible version of itself. With Zen Planner, Matt has been able to easily shift focus towards attention to his students.
Budgets are the only way to make sure that your money is being used properly and to get control of your spending. If you don’t have a detailed budget, you are doing yourself, and those who depend on you, a disservice. A budget can drastically change the projection of your entire life and here are a few reasons how.
Instagram is one of the most powerful and effective ways to spread your yoga studio's brand and reach new and current members. Read on to find ways that your studio can use Instagram to build your brand.