FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
What You Need to Know About ClassPass’s® New Pricing Structure
ClassPass has changed their pricing model to a credits based system. This change provides both downside and opportunities for studio owners. Read our blog to see how you can still receive the benefits of working with ClassPass while limiting your downside.
4 Ways to Retain the Best Teachers at Your Yoga Studio
Teachers tend to work at numerous studios and might leave yours if they get a class that offers more money or is closer to home. When they're connected to multiple studios, it's hard to get them to develop a special allegiance to yours.
Best Practices in Hiring
Your staff can make or break the success of your fitness business. We've outlined 4 best practices that you can use to hire the best people for your business.
3 Simple Tips to Convert Your Leads into Students
Having an optimized website, social media presence and other advertising methods might generate a high volume of leads, but school owners often struggle with converting those leads into full paying students.
How to Create a Fitness Website that Gets Leads
Lead forms are an important part of your fitness business site. Get tips on how to create forms that get the information you need from prospects and convert!
Grow Your Instagram Following with 5 Winning Strategies from Tara LaFerrara
Growing your Instagram account can be a huge boost to your business. Check out these 5 winning strategies from Tara LaFerrara on how to grow your following.
A Marketing Calendar Template for Your Fitness Business
Planning out your marketing strategy is one of the most important parts of operating a successful fitness business. In order to be successful you need a plan and you need to stick to it. We've built out a marketing calendar template to help you do both!
The Secret to Growing Your Affiliate Gym
In this guest post Craig Patterson from the MadLab Group details a strategy that he uses to help grow affiliates across the globe. Read on for some tips on sales strategy and how to become a better ambassador in your fitness community.
Gym Finance: Learning What You Don’t Know
Mastering gym finance is vital when operating a fitness facility. But the most important thing is to know what you don't know. To help you out, we've created a 40 page guide to gym finance to give you some actionable tips and advice to improve your gyms finances.
Calculating Member Churn for Your Fitness Business
Member churn is one of the most important metrics to monitor for your fitness business. In this post, we're going to dig into how to calculate member churn and some best practices to implement for your business.
Opening a Gym: 3 Tips from Thriving Business Owners
Opening a gym is a lifelong dream for many fitness enthusiasts. Are you looking to make the leap? Read on for some tips to make your dreams a reality.
Expert Tips for Opening a Martial Arts School
Opening a martial arts school is a dream for many practitioners. To be successful check out these tips and see what is working for successful schools.
Yoga Management Software Testimonial: Theresa Shay of TriYoga
Theresa Shay of TriYoga chose Zen Planner as the Yoga Management Software for her studio. Read on to find out how she uses Zen Planner to run her business more efficiently.
How to Get More Members with Your Fitness Website
One of the greatest challenges for fitness business owners is bringing in more members through their doors. One of the best ways get more members through your doors is through your website, specifically through your lead forms. Read on to learn more.
Zen Planner’s Benchmark Report Retrospective: Key Findings
We conducted four fitness industry benchmark report surveys this year. Each of these surveys are addressed to a separate fitness industry vertical, Boutique Fitness, Martial Arts, Affiliate Gyms, and Yoga. In addition to the key insights learned for each specific vertical, we also found some commonalities that spanned across all business types in the fitness industry. Check out the videos and read on to learn more.
Affiliate Gym Benchmark Report Retrospective: Key Findings
In our latest benchmark report we surveyed hundreds of affiliate gyms across the country to find out what separates the highest performing boxes from those that are struggling. After analyzing the data, we found a few key insights that could help any affiliate improve their business.
Martial Arts Benchmark Report Retrospective: Key Findings
We surveyed hundreds of martial arts schools across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the martial arts industry.
Yoga Benchmark Report Retrospective: Key Findings
We surveyed hundreds of yoga studios across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the yoga industry.
Boutique Fitness Benchmark Report Retrospective: Key Findings
We surveyed hundreds of gym owners across the world in order to find out what separates the high performers from those that are struggling. These are the key takeaways that we have found in the boutique fitness industry.
Investing in Coach Development Part 1
With all of the expenses gyms already incur, investing in continued education for your coaches may seem like a luxury rather than a business necessity. It’s easy to focus your attention on expenses like marketing, purchasing equipment, hosting events, offering more classes and other factors that clearly contribute to the bottom line of your gym.
4 Tools to Kickstart Your Blog
Blogging is uber important for fitness businesses, particularly when it comes to local SEO. We've outlined four resources that will help you kickstart your blog and start brining in more prospects. Check it out!
Customer Testimonial: United Studios of Self Defense
Matt Shapiro, chief instructor of United Studios of Self Defense has taken great strides to build his school into the best possible version of itself. With Zen Planner, Matt has been able to easily shift focus towards attention to his students.
Why Entrepreneurial Budgeting is Vital for Fitness Business Owners
Budgets are the only way to make sure that your money is being used properly and to get control of your spending. If you don’t have a detailed budget, you are doing yourself, and those who depend on you, a disservice. A budget can drastically change the projection of your entire life and here are a few reasons how.
Keys to Building Your Yoga Studio’s Brand on Instagram
Instagram is one of the most powerful and effective ways to spread your yoga studio's brand and reach new and current members. Read on to find ways that your studio can use Instagram to build your brand.
How to Beat the Summer Attendance Slump
The thing is, summer doesn’t have to be synonymous with an empty gym. With some planning and a little work, you can keep your members engaged and motivated to work out all summer long.