FITNESS INDUSTRY BLOG
FITNESS INDUSTRY BLOG
How to Manage Key-Person Risk at Your Fitness Business
Key-person risk is a concern for businesses that rely heavily on one person or group of people to deliver their core services. Let’s look at ways your fitness business can avoid this potential roadblock.
Confessions of a Gym Owner: The Truth About Running a Fitness Business
Whether you are an experienced gym owner or in the planning phase, I hope these stories help in some way or even make you laugh. Good luck out there, and thanks for all you do.
Driving Sales Using Facebook Contests for Fitness Businesses
Facebook contests can be a great way to increase exposure and drive sales. Let's go over how to launch an effective Facebook contest at your fitness business.
3 Tips to Build a Strong and Inclusive Affiliate Gym Community
Strong communities have better retention and athlete achievement, important components to overall growth. With this in mind, let’s explore three easy ways to build a strong and inclusive community.
How to Create a Student Journey Map for Your Martial Arts School
Create a student journey map to precisely identify how students interact with your martial arts business.
Introducing the Zen Planner Marketplace for Fitness Business Owners
Zen Planner is excited to announce our newest innovation to help fitness business owners delight their members and grow their communities, the Zen Planner Marketplace.
5 Tips to Earn Client Trust When Hiring New Personal Trainers
Growing and on-ramping your personal training team can be a challenge. Let's explore how you can effectively introduce new personal trainers to your gym community.
Hosting a Martial Arts Self-Defense Seminar at Your School
Hosting a self-defense seminar provides a service to your community while generating awareness for your martial arts school.
5 Tips to Protect Your Affiliate Gym Brandb
As an affiliate gym owner, you work hard to establish and maintain your brand. Let’s explore these five tips to help protect your affiliate gym’s brand.
Building Great First Impressions at Your Affiliate Gym Front Desk
The front desk is one of the most critical touchpoints on your athlete journey map. Let's look at ways you can be intentional about managing first impressions at your affiliate gym.
How to Create Facebook Ads for a Martial Arts Kids Program
Facebook is a powerful marketing tool for martial arts businesses. Let's look at some ways you can attract more students to your kids program using Facebook Ads.
Starting a Yoga Studio Meditation Program, Part 2
One of the best health and wellness trends to be embraced in recent years is meditation. Let's take another look at how you can design a program at your studio.
How Gym Owners Can Pay Themselves with Purpose
Gym Owners: Are you paying yourself what you are worth? Are you paying yourself at all?
Hiring a Business Coach for Your Martial Arts School
In our Third Annual Martial Arts Benchmark Report, we reported that 26% of Champions use some type of business coach to help their martial arts school.
4 Tips to Raise Your Affiliate Gym Sales Process
Sales is one of the most challenging responsibilities of an affiliate gym owner. Check out these four tips to raise your affiliate gym’s sales process this year.
Fitness Business Strategy: How to Create a Gym Business Plan
Whether you’re in the start-up process or creating your New Year strategy, creating a business plan for your gym is crucial for predictable, long-term success. Let’s take a closer look at how you can create an effective gym business plan.
Zen Academy 2019: Year in Review
Zen Academy is the industry-leading customer education event. Let’s take a look at this year’s highlights.
Planning a Holiday Gym Promotion at Your Affiliate
The holiday season is a great time to promote a special offer at your affiliate gym. Let's build one together using industry data and best practices.
3 Steps to Building a Quality Gym Website Template
One of the first steps to creating an amazing website for your gym, studio or martial arts school is choosing the perfect template. The template can be a make or break for websites, as it can impact usability, ongoing maintenance and updates and ultimately, conversions.
Managing Attendance-Based Belt Promotions
Attendance, combined with an instructor's evaluation of progression, is a useful tracking tool for managing belt testing and promotions.
Forming Your Yoga Studio Membership Options
In order to serve your community and knit your influence throughout, a structured and profitable membership program is key.
4 Steps to Creating an Athlete Journey Map
An athlete journey is how your athletes interact with your brand and affiliate gym community. An athlete journey map, what we’re going to cover in this post, is how you analyze their journey.
How to Optimize Affiliate Gym Facebook Ads
In this blog post, we explore ways your affiliate gym can optimize its Facebook Ads even further.
4 Ways to Grow Your Personal Training Business
Let’s get to work on how you can be on your way to building a thriving one-on-one culture in your gym in four simple steps.
Annual Planning for Affiliate Gyms for 2020
Keep your affiliate gym in motion by covering these main planning areas for 2020.
