Sound Advice for Future Fitness Business Entrepreneurs

There are thousands of people who believe they have the next big idea but many do not take the plunge into entrepreneurship. For those that do there are plenty of challenges and risks that lie ahead. Whether it’s opening a new affiliate gym in your community, starting up a martial arts school with your life savings or organizing a local boot camp for your personal training clients, many of our clients know very well what it’s like to venture into entrepreneurship.

By Kelli Sweeting | February 25, 2015

Common Misconceptions About Owning a Fitness Business

In my role as VP of Marketing for Zen Planner, I get to meet and talk with the owners of fitness businesses almost every day. One thing that has struck me in the past year of working with and hearing from fitness business owners is the refrain, “I thought owning a fitness business would be different.”

By Kelli Sweeting | February 18, 2015

Setting Goals That Drive Growth

You’ve likely already set your 2015 goals for your fitness business. Get tips on how to track, support and get your customers to rally around these goals. Read more.

By Kelli Sweeting | February 16, 2015