5 Must Read Books for Fitness Entrepreneurs

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must read books for entrepreneurs

David Rockefeller delivered a dose of motivation and hope for business owners everywhere with his famous statement, “success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.”

And it’s true. Great success is waiting around the bend, but you have to be willing to continue learning and innovating. Reading biographies and books by thought leaders, and then putting the wisdom to work is one way to set yourself up to grab that success Rockefeller spoke of.

If this way of learning interests you, check out this list of some of our favorite books.

Two-Brain Business: Grow Your Gym

CrossFit Catalyst owner and founder of Two-Brain Business, Chris Cooper, penned this must-have guide to owning, running and thriving with a fitness business. “Two-Brain Business” focuses on strategies for developing a successful small business from the standpoint of left- and right-brained activities. Left-brain involves the decision-making aspects of entrepreneurship while the right brain involves the creative, visionary elements that make your business uniquely yours. Useful to virtually all small business owners, even those not in the fitness industry, we recommend anyone interested in growing a business read this book.

Start With Why: How Great Leaders Inspire Everyone to Take Action

Inspired by a selection of real-life experiences, “Start With Why,” by Simon Sinek, delivers an evocative account of why some people end up more successful than others. A powerful and motivating examination of world leaders like Martin Luther King, Jr., Steve Jobs and members of Congress, the book demonstrates the central, underlying similarities that define leaders. If you are looking to stand out in the fitness world and command the attention of new clients, get started by reading this book.

The Power of Habit: Why We Do What We Do in Life and Business

Ever wonder what makes certain people strive for more and more each year while others settle for less? Have you considered the factors that separate the products that fly from the shelves from those that don’t? These questions can all be answered by examining habits. “The Power of Habit” explores how simple behaviors performed everyday by individuals, companies and societies can lead to greatness. Once you understand the cycle of habits, you can change them to work in your favor.

Good to Great: Why Some Companies Make the Leap…and Others Don’t

American business consultant Jim Collins set out to determine whether a good company could transform itself into a great company. After studying nearly 1,500 companies, Collins came up with an answer and he shares it in “Good to Great.” But here’s the interesting part- it’s not through the methods many would expect. A great company doesn’t need a revolutionary CEO. No, a great company is built with a superior company culture and engaged individuals who drive that company into greatness.

The Magic of Thinking Big

Thank David Schwartz for this enduring tome that defines the true secrets of success. It may seem like a lofty goal, but after more than three and a half decades, this book is still changing lives and mindsets. Its premise: Raise the bar on your life to fulfill all your dreams. “The Magic of Thinking Big” is a classic manual on how to maximize your career, relationships and community. Pick it up and you’ll be glad you read it.

Whether you have an established fitness business or you’re considering starting one, these inspirational business books will give you a nudge in the right direction. They would also make great training and motivation resources for your employees. So happy reading!


Another key to success for fitness business entrepreneurs is having a solid business plan in place. Whether you’ve owned a gym for years, or you’re thinking about opening your own studio, you need to have a comprehensive business plan to help guide you towards success. Need help creating one? Download our free business plan template, which contains step-by-step instructions, today!

DOWNLOAD BUSINESS PLAN TEMPLATE

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