About Kelli Sweeting

I'm Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I'm dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.

Using Events to Build Community and Diversify Revenue

As a busy fitness business owner, you may not think planning and hosting events at your gym is worth the effort. While we have to agree the preparation does take some time, the community building and revenue generating benefits make the effort involved in events extremely worthwhile.

By Kelli Sweeting | April 16, 2019

Why You Should Make Athlete Retention a Priority

Athlete retention has always been a top concern for affiliate owners. The problem is that retention is a slippery issue. It takes time to manage, and with all the competing demands you’re juggling, it’s easy to let retention programs slip through the cracks. We’ve got a solution to this problem, and it comes down to using your greatest asset to help manage retention- your coaches.

By Kelli Sweeting | April 8, 2019