How to Keep Members at Your Rowing Studio and Build a Loyal Customer Base

5 min read


Learn how keep members at your rowing studio to boost member loyalty.

Member retention is the cornerstone of any successful rowing studio, and this blog will unveil proven strategies to help you achieve just that. From fostering a strong sense of community to offering diverse and exciting workouts, we’ll explore practical solutions on how to keep members at your rowing studio and build a loyal customer base. Let’s dive right in and discover how to build your rowing studio’s devoted crew! 

Understand Your Members’ Needs and Goals 

It’s essential to understand what drives your members. Conducting surveys or feedback sessions allows you to gain valuable insights into member preferences and expectations. By analyzing data and identifying patterns, you can tailor your offerings and classes to meet the diverse needs and goals of your crew. From beginners seeking to improve fitness levels to seasoned rowers aiming for specific challenges, catering to individual aspirations creates a personalized experience that fosters loyalty and improves member retention. 

Create Engaging and Varied Rowing Workouts 

Diversity adds excitement to life, and the same principle applies to rowing! To keep members interested and motivated, provide a wide range of rowing class formats. From high-intensity interval training (HIIT) to endurance-focused sessions, each class should offer a distinct experience.  

To kick things up a notch, try introducing themed classes and special events to add novelty and fun to the class. Offering diverse class options will encourage your members to stay engaged and eager for more rowing adventures at your studio.  

Foster a Sense of Community 

A strong community is at the heart of every successful rowing studio. Cultivate a supportive atmosphere where your members feel welcomed and valued by encouraging interaction among members. Try organizing social events, workshops, and fun challenges to spark conversations among members.  

Creating a friendly environment allows your crew to connect, encourage one another, and develop lasting friendships. Implementing a member referral program further strengthens this community spirit, as members become brand advocates, bringing in new faces to grow your studio’s network. 

Build Strong Relationships with Instructors and Staff

Foster loyalty by developing relationship between staff and members.

Encourage instructors to build relationships with studio members.

Prompt your instructors and staff to go beyond teaching rowing techniques and encourage them to foster personal connections with members. When instructors know members by name and understand their fitness goals, it creates a sense of belonging and trust.  

Also, ensure your instructors stay up to date through continuous learning on industry trends, teaching methods, and motivational techniques. By supporting your team, you empower them to support your members, creating a cycle of positivity and encouragement within your rowing studio. 

Offer Flexible Membership Options and Incentives

Flexibility is a key factor in keeping members committed to your rowing studio, so offer a variety of membership plans to suit different schedules and budgets. To encourage new members to come into your studio, try offering trial classes or discounted packages for new and prospective members. Additionally, offering referral incentives or loyalty programs for long-term members is a great way to ensure your existing members feel valued.  

By accommodating varying needs, you make it easier for members to stay engaged and dedicated to your rowing studio. 

Use Technology to Enhance Member Experience

Technology plays a crucial role in improving member experience. Let’s look at a few ways software can help:  

  • Booking and scheduling software allows members to effortlessly reserve spots in their desired class time 
  • Automated billing and payments provide self-serviceable billing options so members can easily update their payment information to ensure seamless billing 
  • Community engagement solutions allow members to celebrate their crew’s achievements outside of their own class time and promote friendly competition through leaderboards and stats.   
  • Marketing automation platforms enroll contacts into ongoing nurtures to provide ongoing connection with your members.  You can even set up automations to ensure your staff never misses a birthday (or a PR)! 

Implement and Keep Member Feedback

Feedback is a gift that helps your rowing studio evolve and continuously improve. That’s why regularly eliciting feedback from your members should be a priority. Use surveys, feedback forms, and reviews to actively seek insights into members’ experiences and generate suggestions for improvement.  

Embrace a customer-centric approach by implementing changes based on the member feedback you receive. You’ll build a stronger relationship with your crew by showing that you listen and value their opinions.  

Celebrate Member Milestones and Achievements

Celebrate member milestones and achievements to boost engagement.

Recognition is a powerful motivator. Celebrate your members’ accomplishments, both big and small. Feature member success stories on your studio’s website and social media to inspire others and showcase your studio’s impact. Organize challenges and competitions that allow members to test their limits and experience a sense of achievement.  

Recognizing and celebrating milestones fosters a supportive and uplifting atmosphere, reinforcing members’ commitment to their fitness goals and your rowing studio. 

Partner with Local Businesses and Organizations

Collaboration is an excellent way to expand your studio’s reach and strengthen ties within the community. Partner with nearby organizations, health stores, and wellness centers for cross-promotion, offering reciprocal benefits to members of each establishment.  

Another way to increase your studio’s visibility is through participation in local events. Set up a booth or host a quick workout at community events to engage with potential members.  

Through partnerships and events, you’ll attract potential members who share your community values and reinforce your studio’s impact in your community. 

How to Keep Members at Your Rowing Studio With Zen Planner

You are now equipped with valuable strategies to keep members engaged at your rowing studio and build a loyal crew. By understanding your members’ needs and focusing on your member experience, you are on the right path. 

But why stop there? Rowing software like Zen Planner can help you improve your member experience, streamline operations, and keep members at your rowing studio. At Zen Planner, we are committed to your studio’s growth and success. If you want to learn more about Zen Planner, start a quick chat with a sales team member on the right side of your screen.  

About the Author: Kelli Sweeting

I'm Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I'm dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.