Zen Planner’s CRM for Boutique Fitness Businesses

Why Boutique Gyms Need a Purpose-Built CRM

Running a boutique fitness business means wearing a lot of hats—coach, marketer, accountant, and more. You need software that actually understands your daily grind. Generic CRMs miss the mark. What you need is a fitness business CRM that’s built to do it all, without making life harder. 

Zen Planner is that CRM. 

Zen Planner: The Best CRM for Fitness Studios 

All-in-One CRM for Boutique Gym Owners

Zen Planner’s CRM doesn’t just store member names and emails. It helps you grow those relationships—from the first inquiry to their 100th class. 

What you can expect: 

• Automated follow-ups and workflows 

• Contact segmentation based on goals or class history 

• Lead nurturing that feels personal, not robotic 
• Alerts for birthdays, expiring memberships, and low attendance 

Built-In Scheduling and Billing

No more juggling platforms. Zen Planner’s CRM connects directly with class calendars, instructor schedules, and payment processing. 

That means: 

• New leads can sign up and pay right away 

• Clients can book recurring classes or drop-ins 
• Missed payments trigger auto-reminders 

Insightful Reporting for Smart Decisions

Zen Planner tracks more than attendance. You get real-time dashboards to see: 

• Who’s showing up (or ghosting) 

• Which campaigns bring in the most leads 

• How long members typically stay 

Use the data to adjust offers, class formats, or outreach. 

How Zen Planner’s CRM Supports Every Step of the Member Journey

Lead Capture & Trial Conversion

From website forms to walk-ins, Zen Planner helps you convert interest into action—faster. Automate trials, send welcome sequences, and score leads based on behavior.

Member Onboarding

Set new members up with a customized welcome flow. Send videos, FAQs, class prep, and tips automatically through email or text. 

Ongoing Engagement

Use the CRM to re-engage members who haven’t booked lately. Send class recaps, upcoming events, or personal milestones (“You’ve completed 25 classes!”).

Why Boutique Fitness Businesses Choose Zen Planner 

Zen Planner isn’t a CRM that’s “just okay” at everything. It’s excellent at the things boutique gyms care about: 

• Running a tight, efficient operation 

• Keeping members connected and consistent 

• Growing revenue without burning out your team 

Whether you’re a CrossFit box, martial arts school, or yoga studio, Zen Planner gives you tools that feel tailor-made.

Want a CRM that’s built around the way boutique fitness studios actually run? Book a Demo.