Streamline Your Gym Operations by Understanding Essential Business Costs
Understanding your processing statement can often feel like decoding a foreign language. Many business owners view it as a necessary evil for collecting payments, but knowing what you’re paying for can significantly impact your gym’s bottom line. In this blog, we’ll break down the essential processing costs and show you how managing them can streamline your operations and maintain service quality without raising member fees.
Key Processing Fees Explained
Monthly or Quarterly Fees
These fees are charged by your payment processor to keep your account active and ensure you remain compliant with industry standards. They cover services such as customer support, account management, and software updates.
PCI Compliance Fees
Payment Card Industry (PCI) Compliance Fees are mandatory for all merchants. These fees, imposed by the PCI Data Security Standards Council, ensure that your payment processing practices meet stringent security standards. Some processors bundle these fees into your monthly or quarterly totals, which can range from $5 and up.
Per Transaction Fees
These fees are straightforward—they are a flat amount multiplied by the number of transactions processed. By understanding this fee structure, you can strategize to minimize costs. For instance, instead of processing small retail transactions individually, consider adding these charges to a member’s monthly bill. This not only reduces transaction fees but also encourages members to keep a card on file, enhancing convenience.
Transactional Rates
Transactional rates can be the most confusing part of a processing statement. These rates are typically categorized into qualified, mid-qualified, and non-qualified tiers. It’s essential to understand that these tiers are determined on a transaction-by-transaction basis by the payment processing company, not the card companies. Factors such as card-not-present transactions and the use of rewards cards can significantly impact these rates.
For instance, recurring payments where the card is not physically present typically incur higher fees due to the increased risk of fraud. Similarly, transactions involving rewards cards tend to have higher rates as they must be funded. Encouraging members to use Automated Clearing House (ACH) payments can mitigate these costs, saving your gym money each month.
Strategies to Manage Processing Costs
Understand Your Statement
Take the time to learn what each fee on your statement represents. This knowledge can help you identify areas where you might be overpaying.
Optimize Transaction Frequency
Reduce the number of transactions for small purchases by incorporating these charges into a member’s monthly bill. This decreases per transaction fees and simplifies billing for members.
Encourage ACH Payments
Promote the use of ACH payments among your members. ACH transactions often have lower fees compared to credit card transactions, leading to significant savings.
Choose the Right Processor
Not all payment processors are created equal. Evaluate your current processor and consider switching to one that offers better rates and transparency. Zen Planner’s preferred payment processing partners can help lower your rates and increase your cash flow each month.
Why It Matters
By effectively managing these essential business costs, you can streamline your gym’s operations, maintain service quality, and avoid passing additional costs onto your members. This proactive approach not only enhances your financial health but also contributes to a better member experience.
Are you paying high processing rates with your current payment processor? Contact Zen Planner today to see how our preferred partners can help you reduce costs and improve your gym’s profitability.
I’m Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I’m dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.
I’m Coach Kelli, a devoted CrossFit gym owner with 15 years of experience managing my facility, along with owning yoga studios and wellness centers. Beyond the fitness world, I have a passion for cooking, cherish moments with my children and family, and find joy in spending time outside. Having experienced the highs and lows, I’m dedicated to leveraging my expertise to help you grow and succeed on your fitness journey.