Using Facebook to Convert Prospects into Customers

I was visiting a customer who was getting ready for his grand opening of his fitness business. He was clearly excited, yet nervous at the same time. His website construction was behind, his build out had just been completed, and he was within a week of his grand opening. Sound familiar? With so many things to do in the life of a gym owner, preparing for a grand opening is just one of many hurdles you face.

By Kelli Sweeting | October 29, 2014

The 5 Member Red Flags You Need to Know

The first and most recognizable red flag is when a member doesn’t come to class anymore. If someone normally comes in with a predictable frequency but abruptly deviates from it, you’re seeing a red flag. From there, it’s worth the time it takes to check in with them to discover the reason for their absence. It might be that they don’t feel motivated to workout or don’t live in the same area now. Either way, it’s time to connect with your member and see what you can do to bring them back.

By Kelli Sweeting | October 21, 2014