Five Key Financial Tips for Opening a Gym

As Controller of Zen Planner, I understand the need for sound finances in running any business. But I also recognize that not everyone enjoys spending their time examining balance sheets and bank statements. For that reason, I’ve complied a few tips that will help you plan for success when opening your fitness business. Hopefully, these tips will free up some time for you and allow you to focus on doing what you love, which is changing lives through fitness.

By Kelli Sweeting | June 5, 2019

Using the Customer Journey to Sell More Gym Memberships

The customer journey refers to the path prospects take to become customers. Mapping out this process is a useful exercise because it allows you as the business owner to identify the stages you’re currently communicating with your prospects and where you may be dropping the ball.

By Kelli Sweeting | May 22, 2019