5 Reasons Your Gym, School or Studio Needs a Brand

Brand has become a buzzword associated with tech startups and Silicon Valley, but the truth is your fitness business really needs a brand as well. Before we get to why your fitness business needs a brand, let’s cover what a brand is, exactly.

By Kelli Sweeting | February 12, 2018

3 Steps to Make Your Fitness Studio a Lifestyle Brand

We embrace lifestyle brands because we identify with them. What they stand for resonates with something in our psyche, and our purchasing choices are shaped by that connection. Once we identify with a lifestyle brand, it’s highly unlikely we’ll stray to a competitor.

By Kelli Sweeting | September 19, 2016

How to Define Your Values

What makes a business thrive? While success varies depending on who you talk to, a businesses’ culture can be a huge driver of performance. So how do you go about defining your values? And how do you build them into your brand identity?

By Kelli Sweeting | July 8, 2016