Common Misconceptions About Owning a Fitness Business

In my role as VP of Marketing for Zen Planner, I get to meet and talk with the owners of fitness businesses almost every day. One thing that has struck me in the past year of working with and hearing from fitness business owners is the refrain, “I thought owning a fitness business would be different.”

By Kelli Sweeting | February 18, 2015

Setting Goals That Drive Growth

You’ve likely already set your 2015 goals for your fitness business. Get tips on how to track, support and get your customers to rally around these goals. Read more.

By Kelli Sweeting | February 16, 2015

Keep Employees IN LOVE with their Job – Top Three Retention Strategies

Any Human Resources professional will tell you that unwanted employee turnover is not a good thing. With turnover, a business must absorb the cost of recruiting, hiring and training a new employee. According to an article in Inc. Magazine, this can be as much as 150 percent of the employee’s annual salary. Plus, turnover places a heavy burden on the remaining stuff, decreases morale, and compromises good customer service.

By Kelli Sweeting | February 13, 2015