“Do I really need a website?”
It’s a question we hear all the time. With the rise of social media, many business owners have opted to build their brand on Facebook for free rather than investing in a fitness business website. While Facebook is a great tool to engage with current members and even attract new ones, having an online presence solely on Facebook significantly hinders your potential online reach.
72% of consumers who perform a local internet search visit a store within five miles and 50% of mobile searchers visit a store within one day of their search. If you only have a Facebook page, there a good chance these searchers may never find your business.
Also, simply just having a website is not enough. There are certain components your website must have in order to be discovered by Google, rank well in the search results and convert prospective visitors into members.
So, what are some of the key components every fitness website must have?
- Lead forms: The main goal of your website is to entice online visitors to visit your gym, studio or school in person. To make this happen, your site must have lead forms to collect contact information from these visitors.
- Calls-to-action: The best way to get visitors to fill out your form is through the use of calls-to-action, or CTAs. These callouts encourage visitors to submit their information via a form. Great CTAs to use include: Schedule your consultation, Sign up for your free class, Get your first week free and Learn more about us!
- Responsive design: The vast majority of local searches occur on mobile phones. If your website isn’t mobile-friendly, there’s a good chance these visitors may get sick of pinching to zoom in on your content and visit a competitor’s website instead. Use responsive design to ensure your site will show up great on any device.
- Awesome imagery: Blurry, pixelated and other poor quality images do more harm than good on websites. Make sure the images on your website reflect the high-quality training you provide.
- Search engine optimization: Having a website does not mean it’ll automatically show up in Google searches. In order to have strong visibility in the search results, your website needs to be optimized. Search engine optimization, or SEO, is the act of making improvements both on and off your site to help it get discovered online.
If you’re interested in learning more about what your website must to have, be sure to watch our recent webinar, Why Your Fitness Business Needs a Modern Website. In this webinar, we cover everything website-related, including:
- The top three reasons your business must have a website
- Why mobile-friendly sites are a necessity rather than luxury
- How to identify common issues with your website
- The key components of a lead-driving website
Get your copy of the webinar today!