Top Time Traps for Fitness Business Owners

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fitness business time trapsIf you’re a gym or studio owner, there’s a very good chance that you are what is considered a “people person.” You like to interact with and get energy from others. This character trait is likely what drove you to open your own business and pursue your dream of helping people achieve their fitness goals. You love spending time with your clients, in fact, building these relationships is what motivates you every single day.

As your business grows and the administrative tasks begin piling up, do you find yourself with less available time to spend with your members? Are these time-consuming tasks beginning to take a toll on your ability to build strong relationships that help define your gym, studio or school’s community? As your business grows and you get busier, daily tasks can quickly become huge time traps. Here are some of the most-common time traps that fitness business owners like you face every day.

paperwork1). Too much paperwork

While the digital age has arrived, many fitness business owners still find themselves drowning in paperwork. From new memberships to updated waivers, it might seem like there’s an endless amount of paperwork that needs to be reviewed and properly filed. The process of flipping through mounds of paperwork and filing it away can take away precious time that could be spent with your members.

clock2). Lengthy process for class registration

If you don’t have the right member management solution in place, checking members into class and monitoring attendance can be a time-consuming process for each class you teach. Writing down the names of members present for class is an extremely manual task that requires even more time when you attempt to analyze attendance trends for the month at a later date.

credit-cards3). Retail purchases are a hassle

Offering retail items, from protein powder and bottled water to branded clothing and jump ropes, can be a great way to bring additional revenue into your fitness business. It also can quickly become a huge time-suck. Managing the handwritten “honor board” for retail purchases can be an inconvenience for your members as well as your instructors that have to manually complete these transactions at the end of the week. 

How to Avoid Time Traps

You’re very aware that there are certain administrative tasks that take up more time than you have available in a day. So how can you easily avoid these time traps and create efficiencies at your fitness business?

Check out our latest eBook, Fitness Business Management Time Traps to Avoid. This guide will help you identify which tasks are taking up too much of your time, how to avoid these traps in the future and, most importantly, how creating efficiencies can help you better build relationships with your members.

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Tiffany Houkom

Tiffany Houkom, Search Engine Marketing Specialist
Zen Planner

Born and raised in Denver, Tiffany is a Colorado girl to her core. From snowboarding and hiking to working out at her neighborhood CrossFit® box, Tiffany has a hard time sitting still. Professionally, Tiffany has over six years of digital marketing experience, and currently serves as Zen Planner’s Search Engine Marketing Specialist.

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