Financial Resources for Your Fitness Business

This post was written by Amy Abraham (Zen Planner Sales Manager, Former Gym Owner) and Rob Schuler (Zen Planner Account Executive).

This is a challenging time for everyone, particularly for you, fitness business owners who provide so much value to the community. While we can’t make COVID-19 go away right now, we can help provide business owners like you resources to wade through the financial aspects of this crisis.

Not Sure Where to Go for Help? Start Here!

SCORE, the nation’s largest volunteer business mentorship group, has launched their Coronavirus Small Business Resource Hub specifically tailored to financial guidance for small businesses. There are too many excellent resources here to list, be sure to visit this site!

What If I Can’t Pay My Bills?

The Consumer Financial Protection Bureau offers a number of steps you can take to protect yourself or a loved one financially, both in the short and long term:

Help Paying Your Mortgage

The Making Home Affordable (MHA) program offers assistance working with your mortgage company if you are having difficulty paying your mortgage:

Essential Services in Your Area

211 is the most comprehensive source of locally-curated social services information in the U.S. and most of Canada.  If you need assistance with things such as finding food, paying bills, mental health services or any other essential resources visit this site:

Department of Labor Resources by State

Find programs and services offered in your state such as how to file for unemployment and resources for employers:

Low-Interest Loans

Small business owners in all U.S. states and territories are currently eligible to apply for a low-interest loan due to Coronavirus (COVID-19) through the Small Business Administration.  Get more information on this and many other resources here:

Families First Coronavirus Response Act

The U.S. Department of the Treasury, IRS and U.S. Department of Labor have implemented Coronavirus-related paid leave for workers and tax credits for small and midsize businesses:


Many states are now requiring COVID-19 to be included in business interruption insurance. While the specifics are still going to lie within your own policy, here are some informative resources and questions to ask your provider:

Business Interruption Insurance Coverage and COVID-19:

FAQs on Business Interruption Insurance and COVID-19

Small Business Relief through the C.A.R.E.S. Act

President Trump signed into law the Coronavirus Aid, Relief, and Economic Security (C.A.R.E.S.) Act to provide significant relief for small businesses and employees, among other benefits:

For daily content updates to help you navigate COVID-19, check out the Rapid Recovery Toolkit.

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