5 Reasons Your Gym, School or Studio Needs a Brand

Brand has become a buzzword associated with tech startups and Silicon Valley, but the truth is your fitness business really needs a brand as well. Before we get to why your fitness business needs a brand, let’s cover what a brand is, exactly.

By Kelli Sweeting | February 12, 2018

Getting Equipment for Your Affiliate Gym

While some new affiliate expenses like affiliation fees, are fixed, there are other costs that can be reduced by shopping around or having a strategic plan in place. The biggest and easiest way to cut costs upfront is by having a strategic approach to purchasing equipment.

By Kelli Sweeting | February 9, 2018