Martial Arts Marketing Promotions for Back to School Season

As a martial arts school, you’re ideally positioned to take advantage of this time of year–especially if you use the right marketing opportunities to reach out to elementary school students. Here are four ways to appeal to the back to school crowd and catch their parents’ attention as well. 

By Kelli Sweeting | September 6, 2017

4 Lead Nurturing Tips for Yoga Studio Owners

As a yoga studio, you may gather contact information from potential students at local events, through your website or when they come in for a free first class, but do you have a system in place to nurture them towards becoming a permanent student?

By Kelli Sweeting | September 1, 2017

Confessions and Advice from a First-Time CrossFitter

I’ll admit: I had zero interest in CrossFit®. I had the opposite of interest – I actively refused to try it. I didn’t know why anyone would choose to do burpees, and the Olympic lifting intimidated me. Erika’s assurance that “people like us” belonged to this box made me think: it’s worth a shot.

By Kelli Sweeting | August 30, 2017

How to Stay in Touch with Former Fitness Studio Members

Your business depends on these individuals continuing to pay for their membership and your community benefits from them being there as well. While you won’t be able to keep every member who is thinking about leaving, what do you do when someone actually moves forward with cancelling their membership?

By Kelli Sweeting | August 28, 2017