Three Ways You Can Use Email Marketing to Grow Your Fitness Business

If you’ve ever purchased anything online, you likely have also received a follow up email that offers you additional items that you might be interested in. I have two school-aged children who seem to grow out of clothes as soon as we rip the tags off. As a result, I’m a frequent flier on sites like Hanna Anderson and OshKosh for kids.

By Kelli Sweeting | January 26, 2015

How to Grow Your Gym with Effective Marketing Part Two—Utilizing Client Referrals and Creating a Dynamic Web Presence

In our first post on growing your gym through effective marketing techniques, we introduced the three legs concept and its importance in the fitness industry. We discussed how to avoid the commodity marketplace trap and how to grow a name for yourself through community involvement. In this post, we’ll move on to the second and third legs: client referrals and creating a dynamic web presence. Read more.

By Kelli Sweeting | January 22, 2015

Dojo to Dominance: How Automation is Revolutionizing the MMA Business

Our team has had the honor of getting to know thousands of fitness business owners during our eight years serving this community. Throughout countless conversations, we’ve picked up some recurring takeaways that can help you steer your business to success. Told with stories of our wonderful customers, here are the first three of eight key lessons we’ve heard from Martial Arts and MMA business owners.

By Kelli Sweeting | January 20, 2015

5 Essential Website Features that Fitness Business Owners Ignore

Unless you’ve been hiding in a cave for the past 5 years you know that technology changes really fast. With these changes comes higher user expectations. In other words – your website visitors are becoming more and more influenced by the quality of your website, which means if your competitor is investing in his website with new technology, he’s getting the upper hand. …. Read more.

By Kelli Sweeting | January 15, 2015