2015 Archives | Page 19 of 23

Sound Advice for Future Fitness Business Entrepreneurs

There are thousands of people who believe they have the next big idea but many do not take the plunge into entrepreneurship. For those that do there are plenty of challenges and risks that lie ahead. Whether it’s opening a new affiliate gym in your community, starting up a martial arts school with your life savings or organizing a local boot camp for your personal training clients, many of our clients know very well what it’s like to venture into entrepreneurship.

By Kelli Sweeting | February 25, 2015

Philanthropy – An important part of fitness business success

Martial Arts professional and philanthropist Tom Callos explains the importance of incorporating philanthropy into your fitness business plan.

By Kelli Sweeting |

Workout Tracking for Business Success

Fitness tracking is hot, is your gym using it? See how workout tracking can help your members achieve their results & better their experience at your gym.

By Kelli Sweeting | February 23, 2015

An Introduction to Search Engine Marketing

For the past five or so years I’ve been working as an internet marketing specialist. I’ve been in this game so long that I commonly forget that much of the terminology and acronyms I use on a daily basis sound like another language to most people. A great example of this is when I started doing pay-per-click advertising and my mom was telling her friends that I had some sort crazy marketing job that involved something called “paper click.”

By Kelli Sweeting | February 20, 2015

Common Misconceptions About Owning a Fitness Business

In my role as VP of Marketing for Zen Planner, I get to meet and talk with the owners of fitness businesses almost every day. One thing that has struck me in the past year of working with and hearing from fitness business owners is the refrain, “I thought owning a fitness business would be different.”

By Kelli Sweeting | February 18, 2015