Why Social Media Must be a Conversation

Social media is often a love-hate sort of thing. As a fitness business owner with a limited about of time in each day, it’s easy to place just about everything as a higher priority. But the statistics supporting the need for businesses to embrace social media are overwhelming.

By Kelli Sweeting | September 4, 2014

Motivate Your Gym Members Using The Ice Bucket Challenge

Everywhere we turn today we see a challenge. From the ever played out ALS Ice Bucket Challenge to the super successful Lurong Paleo Challenge, there seems to be something in our collective psyche that motivates us to take action when faced with a challenge.

By Kelli Sweeting | September 3, 2014

Why You Should Care About Introverts

I’m an introvert and I’m continually surprised when I’m thrust into an extrovert-centric world. Owners of fitness businesses can learn a lot by understanding people like me and adjusting their programs to better fit us.

By Kelli Sweeting | September 2, 2014

Youth Combine: Fighting Childhood Obesity

Matthew Howland was in his third year as a middle school teacher when he started a free after-school program he called Youth Combine. This program was a class-based fitness outlet for students in his school and was born out of concern for the countless number of kids he saw who couldn’t run a lap around the soccer field without becoming winded.