2014 Archives | Page 3 of 16

Top Ten Reasons Why You Should Be Using Our Advanced Workout Tracking

We launched our new Premium Workout Tracking last month and hundreds of our customers activated this feature to track workouts. Just in case you haven’t activated it yet, we compiled our top ten list of reasons why you really should activate Zen Planner Premium Workout Tracking.

By Kelli Sweeting | October 9, 2014

Winning with Jackson’s MMA Association

It’s an exciting time to be involved in MMA. With the return of Renzo Gracie in his comeback match against Kazushi Sakuraba and the upcoming Jiu Jitsu World Expo in Long Beach, the enthusiasm for this sport just keeps building. This is even truer for our team because we recently joined forces with leading MMA coach, Greg Jackson to bring our software to Jackson’s Affiliate members.

By Kelli Sweeting | September 30, 2014

What’s a Persona and Why You Need One for Your Fitness Business Marketing Strategy

I’ve been in marketing for a long time. I remember the not-so-distant-past when it was perfectly acceptable to do what is called “spray and pray.” Send your offer out to as many folks as possible and pray that someone takes you up on it. Read more.

By Kelli Sweeting | September 24, 2014

5 Things You Should Be Doing to Keep Your Members at Your Gym or Studio

We all have heard time and time again that it’s easier to keep an existing customer, client, or gym member than it is to go and get a new one. But did you know it’s also much less expensive? Read here for tips to manage member retention with ease.

By Kelli Sweeting | September 23, 2014

Millennials are Changing the Heart of the Fitness Business (and Every Other Business too)

As a sometimes cranky Gen X’er, I can be quick to judge the Millennials for being different. To be fair, I literally met hundreds of them searching for their dream job when I was the hiring manager for Zen Planner. But after being able to spend the last year and a half working closely with Millennials, I’ve come to realize that they are responsible for many of the things that make Zen Planner great. Read more.

By Kelli Sweeting |