2014 Archives | Page 2 of 16

Facebook Bans Like Gates- Here’s What You Need to Know

As if #Alex from Target and the #CowboysUK hashtag snafu weren’t enough social media news for you today, we’re here to tell you about Facebook’s ban on like gating. Unlike the two above-mentioned social media stories, this is one you’ll want to know about because it will likely affect you.

By Kelli Sweeting | November 5, 2014

Using Facebook to Convert Prospects into Customers

I was visiting a customer who was getting ready for his grand opening of his fitness business. He was clearly excited, yet nervous at the same time. His website construction was behind, his build out had just been completed, and he was within a week of his grand opening. Sound familiar? With so many things to do in the life of a gym owner, preparing for a grand opening is just one of many hurdles you face.

By Kelli Sweeting | October 29, 2014

Authenticity & Transparency in the Workplace

One of the easiest ways to improve employee and client satisfaction is by promoting transparency. I define transparency as open and honest communication with all of your stakeholders – your employees, your clients, your partners and your neighbors. Transparency is acting authentically with the goal of achieving the best result for all. The definition makes it sound easy, but true transparency may be a little uncomfortable at times. Just know that the benefits are always worth a few uncomfortable moments.

By Kelli Sweeting | October 24, 2014

The 5 Member Red Flags You Need to Know

The first and most recognizable red flag is when a member doesn’t come to class anymore. If someone normally comes in with a predictable frequency but abruptly deviates from it, you’re seeing a red flag. From there, it’s worth the time it takes to check in with them to discover the reason for their absence. It might be that they don’t feel motivated to workout or don’t live in the same area now. Either way, it’s time to connect with your member and see what you can do to bring them back.

By Kelli Sweeting | October 21, 2014

Increase Gym Membership by Promoting Resources

If you read my blog last week, “What’s a Persona and Why You Need One For Your Fitness Business Marketing Strategy,” you learned how to create the “ideal” customer / persona for your fitness business. Now that you have this persona (or even more than one), let’s talk about how you can start creating and promoting resources to reach that persona and increase gym membership.

By Kelli Sweeting | October 13, 2014