Why Fitness Business Software is Like the World Cup

The World Cup has to be one of the greatest world celebrations, largely because soccer is a great metaphor for life in general. There are highs, there are lows and then there’s the unexpected. For example, say you’re thinking canceling a particular class because attendance has been low. You’re questioning why you decided to open your gym or box and thinking “why bother?” as you head out to coach the class. But, when you arrive, you find your most loyal gym member has brought a few friends and everyone is super excited about doing that day’s WOD. From low to high in all of 10 seconds!

By Kelli Sweeting | July 7, 2014

New Member Retention Tips for Martial Arts Schools from the Martial Arts SuperShow

It was another great day at the Martial Arts SuperShow. The Zen Planner team and I have enjoyed visiting with new friends and some of our amazing customers. I also took the time to sit in on a couple business seminars, so I’ll share a few new member retention tips with you. Even though they may seem intuitive, reminding yourself of their importance can strengthen the foundation of your studio or school through member retention.

By Kelli Sweeting | July 2, 2014

Success Tips for Martial Arts Schools from the MA SuperShow

I’m blogging today from the Martial Arts SuperShow 2014 in sunny Las Vegas. The team and Zen Planner and I are meeting and learning from some of the industry’s best and brightest. Today was the first full morning of the show and event participants were invited to attend an engaging MAIA Business Success Seminar. During this session, MAIA’s consultants took us through the key revenue sources for any Martial Arts school.

By Kelli Sweeting | July 1, 2014

Grow Your Martial Arts Business

What does it take to run, operate and grow a martial arts studio? We know that many folks heading to the MA SuperShow this coming weekend will have these types of questions top of mind as depart for Las Vegas. As I reflect on this question and after speaking to some of Zen Planner’s martial arts’ customers, a few things come to mind.

By Kelli Sweeting | June 26, 2014

Socialize Your Fitness Business

Expand your fitness business marketing expertise and socialize your fitness business by learning how to embed social posts and Facebook reviews into your website.

By Kelli Sweeting | June 25, 2014