DENVER, CO March 27, 2018 – Zen Planner, a comprehensive member management software suite for gyms, martial arts schools and fitness studios, released its second-annual Benchmark Reports featuring the industry’s most detailed financial performance data. Individual reports were created for the affiliate gym, martial arts, yoga and boutique fitness industries, highlighting what financially thriving businesses are doing to create success for themselves.

“Over the years, many of our customers have asked us about what it takes to become a financially successful business owner,” says Phil Stern, GM of Zen Planner. “We decided to do the necessary research to answer this question as it perfectly aligns with our purpose to make businesses wildly successful, to transform the hearts, minds and bodies of their communities.”

Zen Planner created in-depth surveys for the four verticals mentioned above, consisting of financial, operational and emotional questions and distributed them to business owners around the world. After gathering hundreds of responses, their in-house financial analysts compiled the data into two categories: thriving businesses, or those that generate over $7,000 in revenue each month, and struggling businesses, those that either break-even, or in some cases, lose money each month. The reports highlight key commonalities among these financially thriving businesses and educate business owners on how they can apply these lessons to their own business.

“A strong financial foundation is the cornerstone to running a successful fitness business,” says Megan Heinz, FP&A Manager at Zen Planner. “It’s incredible to see the impact certain things like discounting can have on your business over time. This report identifies these issues, and provides actionable tips on how you can significantly improve your financial foundation by making small changes around retention, discounting and facility and personnel costs, for example.”

In addition to identifying key learnings from top performing businesses, these reports share invaluable benchmark data to help business owners determine how their business stacks up to the competition. Some key benchmark stats include:

  • Profit and loss statements
  • Average gross revenue per member
  • Types of memberships offered
  • Facility size and expenses
  • Monthly member retention
  • Percentage of members on autopay
  • Personnel costs
  • And much more

The 2017 Benchmark Reports are available for download on Zen Planner’s website. Get your free copy of the report by visiting


Zen Planner makes small businesses wildly successful, to transform the hearts, minds and bodies of their communities. We’re so certain the comprehensive Zen Planner Suite will drive wild success, that we guarantee you’ll grow your revenue by 20%. With member management software and Integrated Websites, as well as advanced marketing, retention and member self-service capabilities, you have everything necessary to spend less time behind your desk and more time changing lives.