Starting a Yoga Studio Meditation Program, Part 2

One of the best health and wellness trends to be embraced in recent years is meditation. Now more than ever before, meditation is being talked about and adopted by people in the western world. With this in mind, we previously shared why yoga studio owners should start a meditation program. Now, we will cover the logistics of launching your own yoga studio meditation program.

Curriculum and Scheduling

The first consideration is how you will on-ramp beginners. Many people who are new to meditation feel apprehensive jumping into a class tailored for experienced meditators. One way to handle new meditators is to schedule beginner meditation workshops bi-monthly or quarterly, depending on the demand for this type of instruction. That way, you can feature ongoing meditation classes on your regular schedule. Another way to handle beginners is by offering your meditation classes in a four, six or eight-week series.

Of course, you’ll need to put some thought into when you will schedule your meditation classes. Between student interest and instructor availability, you have several variables to consider. One thing we’ve seen work well is to add a meditation class right before or right after your most popular classes of the week. This sort of scheduling makes taking a meditation class convenient while providing the opportunity to the highest number of students.

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Pricing

Depending on how you schedule your meditation program, pricing can be as simple as charging what you charge for basic classes or a set price if you offer your classes in a series. However, meditation classes are usually shorter in duration than traditional classes, which is why studio owners sometimes offer these classes as donation-based classes.

Ultimately, when making your pricing decision, consider how you will treat your meditation classes when it comes to students who buy class packs/punch passes instead of unlimited memberships or single visits. If you charge less for a single visit meditation class than you do for a single visit yoga class, how will you handle charging students who prefer punch passes?

Marketing and Promotion

The final step to launching your meditation program is leveraging your digital marketing skills. An easy way to do this is by running targeted ads on Facebook. Targeting a large group of people who have self-identified as interested in yoga and meditation within your area would create community awareness for your new program. Alternatively, targeting a specific audience based on their engagement with your Facebook page or website would drive interest within your student base and class signups.

You should also ensure there’s information about the benefits of meditation and your program on your website. Then, take it further by posting a blog and sending an automated, promotional email to students and subscribers.

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